For vendors
For vendors

You have channel partners who forward leads. We run the whole motion.

We find the buyer, run the deal, invoice in INR with GST, implement it, and support it after. Your page on TechBag is where it starts — not what we sell.

Not listed yet? We’ll come back to you either way.

15,000 monthly readers · 2,50,000 monthly impressions

779 intel pages · 120 vendors · 7 categories · nothing gated

The estate

7 categories · 34 guides

Security132
Endpoint Management87
Network Security & SASE58
Data Security & Privacy52
Identity & Access51
Backup & Cyber Resilience51
DevOps48

Hover a category to see its largest guides.

Your page already exists.

779 intel pages across 120 vendors — vendor-neutral, India-priced, ungated. Yours is probably already live. Come check we got it right.

Already on TechBag

100 vendors indexed. Click one, or type your own.

What one looks like

Atera

A hub and five product pages, written before Atera had heard of us. Roughly six parts of the page make the case for them and four make the case against — per-technician pricing that stops being cheap above a certain fleet size, and where the PSA is thinner than a dedicated one.

They found it ranking and reached out to us. That is the whole mechanism.

Read the Atera hub

What it took to write it

Vendor-neutral. India-priced. Every product carries a stated limitation — including yours.

We sell all of them, so every page states what the product can’t do. Claiming your page doesn’t change that — it means the limitations we list are the right ones.

Placement is not for sale. It never has been, on any page.

WhenWhoWhat happenedOutcome
2026AteraFound their page ranking organicallyInbound to us
2026Xcitium · VersaFollowed after seeing the Atera pagesInbound to us
2026Google AI OverviewAction1 India queryCited with CyberDisti, SoftwareOne
OngoingThe estate779 intel pages, every one ungatedNo form before the answer

Who actually reads it

Search Console, last full month. Not a media kit — the same numbers we look at.

15,000

Monthly readers

2,50,000

Monthly impressions

31%

From BFSI

Ungated

Every page, no form

By sector

BFSI31%
Manufacturing22%
IT / ITeS19%
Healthcare11%
Other17%

By fleet size

Under 25024%
250 – 1,00033%
1,000 – 5,00028%
5,000+15%

By location

Bengaluru24%
Mumbai21%
Delhi NCR18%
Hyderabad11%
Chennai9%
Pune8%
Rest of India9%

What they type

Real queries the estate ranks for. Not keywords we would like to own — the ones buyers are already using.

action1 pricing indiaBottom-funnel
crowdstrike vs sentinelone indiaComparison
dlp software for banks rbi complianceRegulated buyer
best rmm tool for msp indiaShortlisting
sophos intercept x price per userBottom-funnel
veeam vs commvault backup indiaComparison
mdm solution for 500 devicesShortlisting
siem tool for nbfc rbi guidelinesRegulated buyer
zscaler vs netskope pricingComparison
endpoint security renewal cost indiaBottom-funnel

Cited in Google's AI Overview for Action1 India queries, alongside CyberDisti and SoftwareOne.

Google Search Console and site analytics, updated August 2026. These are TechBag operating figures, not vendor-reported.

How demand actually reaches you

ChannelWhat it doesReachCadence
Platform placementTop position on the guides your products belong to779 intel pagesAlways on
Organic trafficBuyers arriving with a live purchase question5K+ weekly readersAlways on
EmailSegmented by category and fleet size10K+ databaseFortnightly
PhoneOur team works the list, not a form-fill handoffYour ICP listWeekly
LinkedInDirect outreach into the accounts on your listYour ICP listWeekly
Paid, on requestLinkedIn and Google ads pointed at your pagesBudget-ledCampaign

Reach and cadence are TechBag operating figures, not vendor-reported.

We build the list, then we work it

We build a targeted database from your ICP and work it across email, phone and LinkedIn. If you’re open to sharing yours, we work that too.

This is the part a review site cannot offer. A directory waits for the buyer to arrive. We go and find them.

  1. 01

    ICP brief

    Sector, size, geography, incumbent

  2. 02

    List built

    Named accounts and contacts

  3. 03

    Worked

    Email · phone · LinkedIn

The full motion

Six stages. We run all of them. One needs you.

  1. 1

    Find

    Intent from the estate, plus outbound to your ICP

  2. 2

    Qualify

    Budget, fleet size, timeline, incumbent

  3. 3

    Demo & PoC

    We run the demo. Your SME joins for deep PoCs

    We need you here

  4. 4

    Quote & close

    INR quote, GST invoice, monthly or annual

  5. 5

    Implement

    Deployment and onboarding by our team

  6. 6

    Support & renew

    Tier-1 desk, India timezone. We own the renewal

You don’t need an Indian entity

We are the reseller of record. The buyer contracts with an Indian company, pays an Indian company in rupees, and gets a GST invoice — whether or not you have an office here.

You have no Indian entity

The problem
Your buyer's finance team handles TDS under Sec 195 and Form 15CA/CB on every remittance, and you cannot issue a GST invoice. Mid-market deals die in procurement before they reach a decision.
What we do
We become the reseller of record. Your buyer gets an INR tax invoice from an Indian company with a GSTIN. Zero cross-border paperwork on their side.
What changes for you
India becomes a market you can sell into without incorporating.
What stays the same
Support desk in IST. Implementation by our team. We own the renewal.

You're an Indian vendor

The problem
You are technically competitive and structurally invisible. Buyers shortlist from global brand recall, and you do not reach the shortlist.
What we do
We put you in the decision guide on the same evidence as the incumbent — your architecture, your pricing in INR, and your stated limitation, next to theirs.
What changes for you
Your name appears in the comparison a buyer is actually running.
What stays the same
Support desk in IST. Implementation by our team. We own the renewal.
Reseller of recordINR invoicingGST compliantMonthly and annual commitsTier-1 support desk

How we work together

Most vendors start listed, because they already are. The other two are things you opt into.

What you getListedPartnerCo-marketing
Your page on the estate, ungated
Reseller of record — INR invoice, GST
Deals when they come to us
Sales enablement, so we position you accurately
ICP list built and worked — email, phone, LinkedIn
Webinars, offline events, YouTube
Paid campaigns pointed at your pages
What we need from youNothing90 min + SME time+ assets and budget

Commercials are per vendor and depend on the motion. We’ll quote on the first call.

Content and events

Blogs

Written with and for you

Cadence
2–4 / month
Reach
Published on the estate

Webinars

Our audience and yours

Cadence
1 / quarter
Reach
40–120 registrations

Offline events

Real buyers in the room

Cadence
1–2 / quarter
Reach
20–60 attendees

YouTube

Walkthroughs and comparisons

Cadence
Per launch
Reach
Embedded on your pages

What we need from you

Every vendor page on the internet is all give and no ask. Here is ours.

  1. 01

    Sales enablement

    A session so our team positions you accurately

    Effort

    90 min

    How often

    Once

  2. 02

    SME time

    Technical depth for PoCs, when a deal needs it

    Effort

    2–4 hrs

    How often

    Per PoC

  3. 03

    Assets

    Video, brochures, datasheets we can put on the page

    Effort

    Existing files

    How often

    Once

  4. 04

    Deal registration

    So the deals we bring you are protected

    Effort

    Your process

    How often

    Per deal

Straight answers

The questions every vendor asks on the first call, answered before it.

What does it cost?

Listed is free and always will be. Partner and co-marketing are quoted per vendor against the motion you want. We quote on the first call, not after three.

Do you sell my competitors?

Yes — that is the point. We sell all of them, which is why buyers trust the guide, and why the page that says what your product cannot do is the page that makes the claims about what it can do believable.

Can we pay for better placement?

No. Placement follows the guide's reasoning. Nothing on the estate has ever been bought and nothing will be. If it could be, the buyers and the AI systems citing us would stop, and there would be nothing left to sell you.

Can we edit our page?

You can correct it. Claiming a hub gets you a review pass — wrong architecture, stale pricing, a limitation that no longer applies, we will fix any of it with evidence. You cannot remove the limitation, because every product on the estate carries one.

Who owns the lead?

We do the finding, qualifying and closing as reseller of record, and we register the deal with you so your channel team sees it and your reps are not competing with us.

We already work with Redington, Ingram or CyberDisti. Does this conflict?

No. They move volume through existing demand. We create demand that did not exist and hand you a registered deal. Most vendors run both.

What if we say no?

Your page stays up, stays neutral, and stays accurate. We wrote it before you called and we maintain it either way.

Getting started

  1. 1

    Talk

    ICP and product deep-dive with our technical team

    60 min

  2. 2

    Enablement

    A sales session so our team positions you accurately

    90 min

  3. 3

    Go live

    Claim the page, assets up, campaigns run

    2 weeks

Not on TechBag yet?

Tell us about your product and we’ll look at adding it. We research and write every page ourselves, so we can’t promise a listing — but you’ll get an answer either way.