Protect

A cookie is a small text file that a website stores in your browser. It lets the site remember your browser between pages and visits. Similar technologies, such as your browser’s local storage, work the same way, and this policy covers them too.

Cookies set by our own website are “first-party” cookies. Cookies set by other services we use, such as our analytics providers, are “third-party” cookies. Some cookies last only until you close your browser; others stay for a set period.

2. How we use them

We use cookies and similar technologies for three purposes:

Essential: to make the website work and remember the choices you make on it.
Analytics: to understand which pages people read, how they find them and where pages are hard to use, so we can improve them.
Embedded content: to play videos and show content from other services inside our pages.

We do not use cookies to show you advertising on other websites, and we do not sell information collected through cookies.

3. The cookies we use

Essential

techbagCookieConsent

Set by

TechBag

Purpose

Remembers that you have seen and responded to our cookie notice

Duration

1 year

Sign-in session

Set by

TechBag

Purpose

Keeps vendor portal users signed in

Duration

Until sign-out or expiry

Browser storage (no cookie)

Set by

TechBag

Purpose

Remembers that you have subscribed to the Journal or dismissed a popup, so we do not ask again

Duration

Until cleared, or the end of the session

Name	Set by	Purpose	Duration
techbagCookieConsent	TechBag	Remembers that you have seen and responded to our cookie notice	1 year
Sign-in session	TechBag	Keeps vendor portal users signed in	Until sign-out or expiry
Browser storage (no cookie)	TechBag	Remembers that you have subscribed to the Journal or dismissed a popup, so we do not ask again	Until cleared, or the end of the session

Analytics

_ga, _ga_*

Set by

Google Analytics

Purpose

Counts visits and measures how pages are used

Duration

Up to 2 years

mp_*

Set by

Mixpanel

Purpose

Measures how visitors use features such as search and forms

Duration

Up to 1 year

_clck, _clsk

Set by

Microsoft Clarity

Purpose

Records how visitors scroll and click, with text typed into forms masked, and produces heatmaps, so we can see where a page is confusing

Duration

Up to 1 year (_clck), 1 day (_clsk)

Name	Set by	Purpose	Duration
_ga, _ga_*	Google Analytics	Counts visits and measures how pages are used	Up to 2 years
mp_*	Mixpanel	Measures how visitors use features such as search and forms	Up to 1 year
_clck, _clsk	Microsoft Clarity	Records how visitors scroll and click, with text typed into forms masked, and produces heatmaps, so we can see where a page is confusing	Up to 1 year (_clck), 1 day (_clsk)

Embedded content

YouTube cookies

Set by

Google (YouTube)

Purpose

Plays the product videos on our research pages; where we use YouTube’s privacy-enhanced mode, cookies are set only when you play a video

Duration

Set by YouTube

Name	Set by	Purpose	Duration
YouTube cookies	Google (YouTube)	Plays the product videos on our research pages; where we use YouTube’s privacy-enhanced mode, cookies are set only when you play a video	Set by YouTube

Each provider’s use of data is governed by its own policy: Google, Mixpanel and Microsoft.

Our internal tools, the staff console and the vendor portal, load none of these analytics or embedded-content cookies.

4. Your choices

You can control cookies in several ways:

Browser settings. Every major browser lets you block or delete cookies, for all sites or for ours. If you block essential cookies, some features may not work.
Google Analytics. Google offers a browser add-on that stops Google Analytics from collecting data on any website.
Private browsing. Cookies set in a private window are deleted when you close it.

Blocking or deleting cookies does not stop you reading our research pages or the Journal.

5. Changes to this policy

When we add or remove a tool that sets cookies, we update this policy and the “Last updated” date at the top. How we handle the personal data these tools collect is explained in our Privacy Policy.

6. Contact us

For questions about cookies or this policy:

TechBag Digital Private Limited

1st Floor, 917, HRBR Layout, 1st Block, Kalyan Nagar, Bengaluru, Karnataka 560043, India

Email: info@thetechbag.com

Website: www.thetechbag.com