Kaspersky Security Awareness
People are the top attack vector — so build the human firewall. Kaspersky’s ASAP delivers automated, adaptive, gamified training with phishing simulation, grounded in real threats.
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How it’s rated
Full scoreboard ↓Quick answer
The Kaspersky platform family
This page covers Security Awareness (ASAP) — the human layer. The rest of the portfolio:
Quick facts
30-second orientation- Product
- Kaspersky Security Awareness (ASAP)
- Vendor
- Kaspersky (founded 1997 · 300M+ users · Moscow)
- The premise
- People are the top attack vector
- The platform
- ASAP — Automated Security Awareness Platform
- The approach
- Automated, adaptive, gamified training
- Tests with
- Phishing simulation
- Measures with
- Assessment & gamified skill tools
- Grounded in
- Kaspersky's real threat expertise
- Licensing
- Per user / subscription
- In India via
- TechBag — quotes, PoCs, GST invoicing, Tier-1 support
Understand security awareness training before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is security awareness training?
Building the human firewall — training employees to recognise and resist phishing and social engineering, the vector behind most breaches.
Kaspersky’s ASAP does it with automated, adaptive, gamified training.
Boring compliance training vs engaging awareness — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Boring compliance training | Engaging awareness (ASAP) |
|---|---|---|
| The vector | Ignored (people) | Trained (human firewall) |
| The training | Boring compliance | Gamified, engaging |
| Retention | Click-through, forget | Absorb, change behaviour |
| Testing | None | Phishing simulation |
| Measurement | A checkbox | Human-risk assessment |
| The content | Generic | Real threat expertise |
| Admin overhead | Manual | Automated, adaptive |
| The outcome | People still click | People spot and report |
Training content is low vendor-context-sensitivity — educational, not deep-access software.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
ASAP Platform
The Automated Security Awareness Platform — automated, adaptive training that adjusts to each employee's level and role, delivered without heavy admin overhead.
Gamified Learning
Gamified, engaging training that employees actually pay attention to — because awareness training people ignore is worthless.
Phishing Simulation
Simulated phishing campaigns to test employees in a safe way, identify who needs more training, and reinforce the lessons through practice.
Assessment Tools
Assessment and gamified skill tools to measure the organisation's human risk and target training where it's needed most.
Threat-Grounded
Training grounded in Kaspersky's real threat expertise — so employees learn about the attacks that actually happen, not generic scenarios.
One automated awareness platform — gamified training and phishing simulations grounded in Kaspersky threat research.
Twelve capabilities. Train, test, measure.
Kaspersky ASAP turns your biggest vulnerability — people — into a layer of defence, with training that actually engages and changes behaviour.
Automated Platform (ASAP)
The Automated Security Awareness Platform — set it up and it delivers training across the workforce with low admin.
Adaptive Learning
Training that adapts to each employee's level and role — the right training for each person, not one-size-fits-all.
Gamified Engagement
Gamified, engaging training employees actually absorb — because training people click through and ignore is worthless.
Real-Threat Content
Content grounded in Kaspersky's threat expertise — employees learn about the attacks that actually happen.
Micro-Learning
Bite-sized, digestible lessons that fit into the working day — retention over marathon compliance courses.
Phishing Simulation
Safe simulated phishing to test who clicks, identify training needs and reinforce through realistic practice.
Reinforcement
Turns a one-time course into an ongoing programme — test, train, retest, watch behaviour change.
Gamified Assessment
Gamified skill assessment that makes testing engaging — employees compete instead of dreading it.
Human-Risk Measurement
Measures the organisation's human risk — who's vulnerable, where the gaps are — so training targets what matters.
Improvement Tracking
Tracks and reports improvement over time — turning awareness into a demonstrable risk-reduction programme.
Board-Ready Reporting
Reporting on human risk and improvement — the visibility to demonstrate value and prioritise training.
Low Context-Sensitivity
Educational content, not deep-access software — typically the least vendor-context-sensitive part of the portfolio.
Watch Kaspersky Security Awareness in action
The ASAP platform, the awareness approach, and the gamified assessment tool.
Kaspersky Automated Security Awareness Platform (ASAP)
Cybersecurity training for all employees.
Kaspersky Security Awareness
Your team's superpower, a click away.
Kaspersky Gamified Assessment Tool
Assessing employees' cybersecurity skills.
Want a live, India-context walkthrough for your environment?
Book a guided demo →Technology is bypassed by one click. Trained people don't click.
Here’s what genuinely sets Kaspersky Security Awareness apart from the alternatives.
People are the top attack vector
The overwhelming majority of breaches involve a human element — a clicked phishing link, a reused password, a social-engineering call. If an employee hands credentials to a convincing phish, the best technology is bypassed. Training people to resist these attacks targets how breaches actually happen.
One of the highest-leverage investments
Security awareness training is among the best-value security investments: relatively low cost, aimed at the vector behind most breaches. A workforce that reports phishing instead of clicking it turns your biggest vulnerability, people, into a layer of defence — the human firewall.
Engaging, not boring compliance
The dirty secret of awareness training is that most of it is boring, so employees click through to finish it and learn nothing. Kaspersky's ASAP is automated, adaptive and gamified — designed to actually engage employees so they absorb and retain the lessons. Training people ignore is worthless; training that engages is what changes behaviour.
Test and reinforce with phishing simulation
Training alone isn't enough — you need to test whether it's working. Phishing simulation sends safe, simulated phishing to employees to see who clicks, identify who needs more training, and reinforce the lessons through realistic practice. It turns awareness from a one-time course into an ongoing, measured behaviour-change programme.
Measure the human risk
You can't manage what you don't measure. Assessment and gamified skill tools measure your organisation's human risk — who's vulnerable, where the gaps are — so you can target training where it's needed most and demonstrate improvement over time. That measurement turns awareness from a checkbox into a managed risk-reduction programme.
The honest context, applied to training
Awareness-training content is among the least sensitive parts of the Kaspersky portfolio — educational content, not software with deep system access or your telemetry. The vendor context (the 2024 US restriction) still applies to procurement; for India operations it’s typically immaterial, and the training is genuinely strong.
The numbers behind the platform
What your Kaspersky Security Awareness journey looks like
Human-risk scoping
Your workforce, your current awareness level (if any), and your phishing exposure. TechBag scopes it free.
Baseline & launch
A baseline phishing simulation and assessment to measure human risk; ASAP training launched across the workforce.
Train, test, reinforce
Adaptive, gamified training delivered; phishing simulations test and reinforce; assessment tracks improvement.
Human-firewall steady state
An ongoing, measured behaviour-change programme; a workforce that spots and reports. TechBag manages it in INR/GST.
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“Our phishing click-rate dropped dramatically after ASAP, because the gamified training actually engaged employees.”
“Phishing simulation showed who needed more training, turning awareness from a one-time course into an ongoing programme.”
“Assessment tools let us measure human risk and prove improvement to the board, so awareness isn’t a checkbox.”
“Engaging, adaptive training is rare — most awareness content is boring. Employees actually paid attention to this, which is why it worked.”
“It's grounded in real threat expertise, so employees learned about the attacks that actually happen. That relevance made it stick.”
“Training was the easiest vendor-context call in the Kaspersky portfolio: educational content, simple for our India operations.”
“Automated and low-admin meant it didn't burden our small team. Set it up, and it runs adaptively across the workforce.”
“The gamified assessment made skill-testing genuinely engaging — employees competed instead of dreading it. Clever approach.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and review-site grids score satisfaction, not fit for your estate. So here’s TechBag’s synthesis of the security awareness training market — tap any vendor to see why it sits where it does.
TechBag Awareness-Training Grid
Execution strength vs product vision — the classic market map, minus the paywall.
Gamified, threat-grounded training — this page's subject.
Engagement × Threat-Grounded Content
The grid nobody publishes — how engaging the training is vs how grounded in real threats the content is.
Engagement + threat-grounding — the corner it owns.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
Kaspersky Security Awareness vs the field
The awareness-training leaders — honest lanes; training content is low vendor-context-sensitivity.
| Dimension | Kaspersky (ASAP) | KnowBe4 | Proofpoint | SoSafe | No training |
|---|---|---|---|---|---|
| Heritage & focus | ASAP, threat-grounded | The awareness leader | Awareness + email | Behaviour-science-led | The gap |
| Engagement / gamification | Gamified, adaptive | Broad, some gamified | Solid | Behaviour-science | None |
| Phishing simulation | Yes | The strength | Strong | Strong | None |
| Threat-content pedigree | Kaspersky/GReAT | Broad | Threat intel | Behaviour-led | None |
| Vendor context | US-restricted; low sensitivity (content) | US-based | US-based | Germany-based | N/A |
| Best fit | Orgs wanting engaging, threat-grounded training (no US ties) | Content-library-first buyers | Enterprise email+awareness | Behaviour-science buyers | Nobody, safely |
Which awareness-training approach fits you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose Kaspersky (ASAP) if…
- ✓You want engaging, gamified training people actually absorb
- ✓Threat-grounded content (real attacks) matters
- ✓Automated, low-admin adaptive delivery appeals
- ✓You're India-focused (training is low context-sensitivity)
Choose KnowBe4 if…
- ✓You want the largest awareness content library
Choose Proofpoint if…
- ✓You want enterprise awareness bundled with email security
Choose SoSafe if…
- ✓Behaviour-science-led, EU-based training leads
No training if…
- ✓Never — untrained people are behind most breaches
Kaspersky Security Awareness is one of 36 email security products TechBag carries. The Email Security guide narrows them to a shortlist and shows the reasoning. →
What does human risk cost you?
Drag the sliders (count employees; IT-hour cost as loaded incident rate). Estimates assume ~1 hour per employee per year of phishing-and-mistake incident handling without effective training, with ~70% removed by engaging, tested awareness training — the avoided-breach value (people are behind most breaches) is the larger, unpriced win. Illustrative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models your actual environment and modules.
Three ways to consume it
Kaspersky Security Awareness prices per user. TechBag scopes it for your workforce in one GST quote.
ASAP training
Best for the human firewall
- Automated, adaptive, gamified
- Threat-grounded content
- Low admin overhead
+ Phishing simulation
Best for behaviour change
- Test who clicks
- Reinforce through practice
- Ongoing programme
+ Assessment & measurement
Best for managed risk
- Measure human risk
- Target training
- Prove improvement to the board
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your requirements and current tools — we’ll model it against what you spend today.
The 8 questions to ask every awareness-training vendor
Take this into your next vendor call — including ours.
Sample the ASAP training: is it genuinely engaging and gamified, or compliance people click through?
Confirm the content is grounded in real threats — employees should learn about the attacks that actually happen.
Run a baseline phishing simulation — measure the click-rate, identify who needs training, and reinforce over time.
Use the assessment tools to measure your human risk — you can't manage or prove improvement without measuring.
Verify it's automated and adaptive — low admin overhead so it runs across the workforce without burdening your team.
Confirm training adapts to employee level and role — the right training for each person, not one-size-fits-all.
Training content is low-sensitivity from a vendor-context view; for India-only buyers procurement is usually simple.
Confirm you can track and report improvement over time — turning awareness into a demonstrable risk-reduction programme.
Questions buyers ask
Ready to evaluate Kaspersky Security Awareness?
Run a baseline phishing simulation (measure your human risk), sample the engaging training, or let a TechBag advisor plan the human-firewall programme.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.