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Kaspersky Security Awareness
People are the top attack vector — so build the human firewall. Kaspersky’s ASAP delivers automated, adaptive, gamified training with phishing simulation, grounded in real threats.
How it’s rated
Full scoreboard ↓Quick answer
Kaspersky Security Awareness builds the human firewall — because people, not technology, remain the most common way attacks succeed. The overwhelming majority of breaches involve a human element (a clicked phishing link, a reused password, a social-engineering call), so training employees to recognise and resist these attacks is one of the highest-leverage security investments an organisation can make. Kaspersky's offering centres on the Automated Security Awareness Platform (ASAP) — automated, adaptive, gamified training that engages employees rather than boring them into ignoring it, plus phishing simulation to test and reinforce, and assessment tools to measure and target the training. The training is grounded in Kaspersky's real threat expertise, so employees learn about the attacks that actually happen. As across the portfolio, the technology is capable; the vendor context is a factor to weigh, though for training content specifically it's typically among the least sensitive parts of the portfolio.
The Kaspersky platform family
This page covers Security Awareness (ASAP) — the human layer. The rest of the portfolio:
Quick facts
30-second orientation- Product
- Kaspersky Security Awareness (ASAP)
- Vendor
- Kaspersky (founded 1997 · 300M+ users · Moscow)
- The premise
- People are the top attack vector
- The platform
- ASAP — Automated Security Awareness Platform
- The approach
- Automated, adaptive, gamified training
- Tests with
- Phishing simulation
- Measures with
- Assessment & gamified skill tools
- Grounded in
- Kaspersky's real threat expertise
- Licensing
- Per user / subscription
- In India via
- TechBag — quotes, PoCs, GST invoicing, Tier-1 support
Understand security awareness training before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is security awareness training?
Building the human firewall — training employees to recognise and resist phishing and social engineering, the vector behind most breaches.
Kaspersky’s ASAP does it with automated, adaptive, gamified training.
Boring compliance training vs engaging awareness — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Boring compliance training | Engaging awareness (ASAP) |
|---|---|---|
| The vector | Ignored (people) | Trained (human firewall) |
| The training | Boring compliance | Gamified, engaging |
| Retention | Click-through, forget | Absorb, change behaviour |
| Testing | None | Phishing simulation |
| Measurement | A checkbox | Human-risk assessment |
| The content | Generic | Real threat expertise |
| Admin overhead | Manual | Automated, adaptive |
| The outcome | People still click | People spot and report |
Training content is low vendor-context-sensitivity — educational, not deep-access software.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
ASAP Platform
The Automated Security Awareness Platform — automated, adaptive training that adjusts to each employee's level and role, delivered without heavy admin overhead.
Gamified Learning
Gamified, engaging training that employees actually pay attention to — because awareness training people ignore is worthless.
Phishing Simulation
Simulated phishing campaigns to test employees in a safe way, identify who needs more training, and reinforce the lessons through practice.
Assessment Tools
Assessment and gamified skill tools to measure the organisation's human risk and target training where it's needed most.
Threat-Grounded
Training grounded in Kaspersky's real threat expertise — so employees learn about the attacks that actually happen, not generic scenarios.
One agent on every machine, one console over all of them — modules attach without a second operational world.
Twelve capabilities. Train, test, measure.
Kaspersky ASAP turns your biggest vulnerability — people — into a layer of defence, with training that actually engages and changes behaviour.
Automated Platform (ASAP)
The Automated Security Awareness Platform — set it up and it delivers training across the workforce with low admin.
Adaptive Learning
Training that adapts to each employee's level and role — the right training for each person, not one-size-fits-all.
Gamified Engagement
Gamified, engaging training employees actually absorb — because training people click through and ignore is worthless.
Real-Threat Content
Content grounded in Kaspersky's threat expertise — employees learn about the attacks that actually happen.
Micro-Learning
Bite-sized, digestible lessons that fit into the working day — retention over marathon compliance courses.
Phishing Simulation
Safe simulated phishing to test who clicks, identify training needs and reinforce through realistic practice.
Reinforcement
Turns a one-time course into an ongoing programme — test, train, retest, watch behaviour change.
Gamified Assessment
Gamified skill assessment that makes testing engaging — employees compete instead of dreading it.
Human-Risk Measurement
Measures the organisation's human risk — who's vulnerable, where the gaps are — so training targets what matters.
Improvement Tracking
Tracks and reports improvement over time — turning awareness into a demonstrable risk-reduction programme.
Board-Ready Reporting
Reporting on human risk and improvement — the visibility to demonstrate value and prioritise training.
Low Context-Sensitivity
Educational content, not deep-access software — typically the least vendor-context-sensitive part of the portfolio.
Watch Kaspersky Security Awareness in action
The ASAP platform, the awareness approach, and the gamified assessment tool.
Kaspersky Automated Security Awareness Platform (ASAP)
Cybersecurity training for all employees.
Kaspersky Security Awareness
Your team's superpower, a click away.
Kaspersky Gamified Assessment Tool
Assessing employees' cybersecurity skills.
Want a live, India-context walkthrough on your own fleet?
Book a guided demo →Technology is bypassed by one click. Trained people don't click.
Here’s what genuinely sets Kaspersky Security Awareness apart from the alternatives.
People are the top attack vector
The overwhelming majority of breaches involve a human element — a clicked phishing link, a reused password, a social-engineering call, a mistake. You can buy the best security technology in the world, but if an employee hands over their credentials to a convincing phish, the technology is bypassed. Training people to recognise and resist these attacks addresses the most common way breaches actually happen.
One of the highest-leverage investments
Security awareness training is among the best-value security investments there is: relatively low cost, addressing the vector behind most breaches. A workforce that spots and reports phishing instead of clicking it is a force multiplier for your entire security programme — turning your biggest vulnerability (people) into a layer of defence (the human firewall).
Engaging, not boring compliance
The dirty secret of awareness training is that most of it is boring, so employees click through to finish it and learn nothing. Kaspersky's ASAP is automated, adaptive and gamified — designed to actually engage employees so they absorb and retain the lessons. Training people ignore is worthless; training that engages is what changes behaviour.
Test and reinforce with phishing simulation
Training alone isn't enough — you need to test whether it's working. Phishing simulation sends safe, simulated phishing to employees to see who clicks, identify who needs more training, and reinforce the lessons through realistic practice. It turns awareness from a one-time course into an ongoing, measured behaviour-change programme.
Measure the human risk
You can't manage what you don't measure. Assessment and gamified skill tools measure your organisation's human risk — who's vulnerable, where the gaps are — so you can target training where it's needed most and demonstrate improvement over time. That measurement turns awareness from a checkbox into a managed risk-reduction programme.
The honest context, applied to training
Of the whole Kaspersky portfolio, security-awareness training content is typically among the least sensitive from a vendor-context standpoint — it's educational content, not software with deep system access or your security telemetry. The general vendor context (the 2024 US restriction) still applies for procurement, so weigh it against your footprint; for India operations it's typically immaterial, and the training quality is genuinely strong. TechBag advises honestly.
The numbers behind the platform
What your Kaspersky Security Awareness journey looks like
Human-risk scoping
Your workforce, your current awareness level (if any), and your phishing exposure. TechBag scopes it free.
Baseline & launch
A baseline phishing simulation and assessment to measure human risk; ASAP training launched across the workforce.
Train, test, reinforce
Adaptive, gamified training delivered; phishing simulations test and reinforce; assessment tracks improvement.
Human-firewall steady state
An ongoing, measured behaviour-change programme; a workforce that spots and reports. TechBag manages it in INR/GST.
Trusted across regulated industries in 100+ countries
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“Our phishing click-rate dropped dramatically after ASAP. The gamified training actually engaged employees — they absorbed it instead of clicking through. That behaviour change is the whole point.”
“Phishing simulation showed us exactly who needed more training and reinforced the lessons. It turned awareness from a one-time course into an ongoing programme.”
“The assessment tools let us measure our human risk and prove improvement to the board. Awareness became a managed risk-reduction programme, not a checkbox.”
“Engaging, adaptive training is rare — most awareness content is boring. Employees actually paid attention to this, which is why it worked.”
“It's grounded in real threat expertise, so employees learned about the attacks that actually happen. That relevance made it stick.”
“Of the Kaspersky portfolio, training was the easiest context call — it's educational content. For our India operations, straightforward, and the quality is strong.”
“Automated and low-admin meant it didn't burden our small team. Set it up, and it runs adaptively across the workforce.”
“The gamified assessment made skill-testing genuinely engaging — employees competed instead of dreading it. Clever approach.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the security awareness training market — tap any vendor to see why it sits where it does.
TechBag Awareness-Training Grid
Execution strength vs product vision — the classic market map, minus the paywall.
Gamified, threat-grounded training — this page's subject.
Engagement × Threat-Grounded Content
The grid nobody publishes — how engaging the training is vs how grounded in real threats the content is.
Engagement + threat-grounding — the corner it owns.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
Kaspersky Security Awareness vs the field
The awareness-training leaders — honest lanes; training content is low vendor-context-sensitivity.
| Dimension | Kaspersky (ASAP) | KnowBe4 | Proofpoint | SoSafe | No training |
|---|---|---|---|---|---|
| Heritage & focus | ASAP, threat-grounded | The awareness leader | Awareness + email | Behaviour-science-led | The gap |
| Engagement / gamification | Gamified, adaptive | Broad, some gamified | Solid | Behaviour-science | None |
| Phishing simulation | Yes | The strength | Strong | Strong | None |
| Threat-content pedigree | Kaspersky/GReAT | Broad | Threat intel | Behaviour-led | None |
| Vendor context | US-restricted; low sensitivity (content) | US-based | US-based | Germany-based | N/A |
| Best fit | Orgs wanting engaging, threat-grounded training (no US ties) | Content-library-first buyers | Enterprise email+awareness | Behaviour-science buyers | Nobody, safely |
Which awareness-training approach fits you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose Kaspersky (ASAP) if…
- ✓You want engaging, gamified training people actually absorb
- ✓Threat-grounded content (real attacks) matters
- ✓Automated, low-admin adaptive delivery appeals
- ✓You're India-focused (training is low context-sensitivity)
Choose KnowBe4 if…
- ✓You want the largest awareness content library
Choose Proofpoint if…
- ✓You want enterprise awareness bundled with email security
Choose SoSafe if…
- ✓Behaviour-science-led, EU-based training leads
No training if…
- ✓Never — untrained people are behind most breaches
What does human risk cost you?
Drag the sliders (count employees; IT-hour cost as loaded incident rate). Estimates assume ~1 hour per employee per year of phishing-and-mistake incident handling without effective training, with ~70% removed by engaging, tested awareness training — the avoided-breach value (people are behind most breaches) is the larger, unpriced win. Illustrative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.
Three ways to consume it
Kaspersky Security Awareness prices per user. TechBag scopes it for your workforce in one GST quote.
ASAP training
Best for the human firewall
- Automated, adaptive, gamified
- Threat-grounded content
- Low admin overhead
+ Phishing simulation
Best for behaviour change
- Test who clicks
- Reinforce through practice
- Ongoing programme
+ Assessment & measurement
Best for managed risk
- Measure human risk
- Target training
- Prove improvement to the board
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your device counts and current tools — we’ll model it against what you spend today.
The 8 questions to ask every awareness-training vendor
Take this into your next vendor call — including ours.
Sample the ASAP training — is it genuinely engaging and gamified, or boring compliance people click through? Engagement drives retention.
Confirm the content is grounded in real threats — employees should learn about the attacks that actually happen.
Run a baseline phishing simulation — measure the click-rate, identify who needs training, and reinforce over time.
Use the assessment tools to measure your human risk — you can't manage or prove improvement without measuring.
Verify it's automated and adaptive — low admin overhead so it runs across the workforce without burdening your team.
Confirm training adapts to employee level and role — the right training for each person, not one-size-fits-all.
Note training content is low-sensitivity from a vendor-context view — weigh the general context for procurement; India-only usually simple.
Confirm you can track and report improvement over time — turning awareness into a demonstrable risk-reduction programme.
Questions buyers ask
Ready to evaluate Kaspersky Security Awareness?
Run a baseline phishing simulation (measure your human risk), sample the engaging training, or let a TechBag advisor plan the human-firewall programme.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.