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42Gears
The frontline veteran that’s been managing the devices that do physical work since 2009 — 23,000+ customers, 170+ countries, 7M+ devices, and an eight-product lineup from kiosk to device farm. This hub is your complete intel file.
The company, at a glance
Quick answer
42Gears Mobility Systems — founded 2009 in Bengaluru by Prakash Gupta and Onkar Singh — is the frontline-device veteran of the UEM world: 23,000+ customers across 170+ countries and 7M+ managed devices. The lineup is eight products deep: SureMDM (UEM across Android, iOS, macOS, Windows, Linux, Wear OS, VR, ChromeOS and IoT), SureLock (kiosk lockdown), SureFox (secure browser), SureVideo (digital signage), SureAsset (asset lifecycle), AstroFarm (private device farm), AstroContacts (enterprise contact management) and SuperHub (multi-tenant hub for distributors). Every SureMDM plan bundles SureLock, SureFox and SureVideo.
Eight intel pages. One frontline stack.
The complete 42Gears lineup — every card links to a full intel page. SureLock, SureFox and SureVideo also ride inside every SureMDM plan.
SureMDM
The widest device net in the industry.
UEM across Android, iOS, macOS, Windows, Linux, Wear OS, VR, ChromeOS and IoT — with the rugged-device depth 42Gears built its name on. SureLock, SureFox and SureVideo ride along in every plan.
SureLock
Any device becomes a dedicated kiosk.
Single- and multi-app lockdown with tamper-proof settings — the industry-veteran kiosk product that turns off-the-shelf hardware into purpose-built appliances.
SureFox
The web, fenced to approved sites.
A lockdown browser that turns any device into a secure web kiosk — approved sites only, no escape routes, ideal for customer-facing and field browsing.
SureVideo
Screens that run themselves.
Digital signage on the devices you already own — looped playlists, remote content pushes and kiosk-grade resilience for shop floors and lobbies.
SureAsset
Procurement to retirement, tracked.
Cloud-based asset lifecycle management for physical and digital assets — visibility, audits and lifecycle control across the entire estate.
AstroFarm
Your test devices, always available.
A private device farm from the hardware you already own — remote access for dev and QA teams to real Android and iOS devices, without shipping phones between offices.
AstroContacts
One directory, every phone.
Enterprise contact management that pushes shared, centrally-updated directories to mobile teams — the field workforce always dials the current number.
SuperHub
Tenants at industrial scale.
A multi-tenant hub for distributors to create, distribute and manage SureMDM Hub accounts for resellers and MSPs — with real-time licence and billing visibility.
Things Management (IoT)
EcosystemSensors, printers, wearables and the industrial edge — SureMDM's IoT reach manages the devices nobody else enrolls.
300+ Partner Ecosystem
EcosystemZebra, Honeywell, Datalogic, Samsung Knox and the rugged-hardware world — 42Gears is embedded in the frontline supply chain.
Why “built for the frontline” is the whole story
Desk-fleet UEMs treat scanners, kiosks and signage as checkbox features. 42Gears bet the other way in 2009: frontline devices are the main event — and built eight products, a rugged-ecosystem partner network and a 7M-device footprint on that bet.
SureMDM Core
Enrollment, policy, apps and security across nine platform families — the console every other 42Gears product plugs into.
The Sure Suite
SureLock, SureFox and SureVideo — kiosk, browser and signage — bundled into every SureMDM plan and manageable from it.
Astro Tools
AstroFarm (device farm for dev/QA) and AstroContacts (shared directories) — device-fleet problems that aren't quite MDM, solved anyway.
SureAsset
Assets tracked from procurement to retirement — the inventory truth the rest of the stack consumes.
SuperHub
Multi-tenant operations for distributors and MSPs — accounts, licences and billing at portfolio scale.
Start with SureMDM or a standalone Sure tool; everything manages from the same console family.
Peer & market recognition
Every claim on this hub traces to one of these public signals.
23,000+ customers
170+ countries, 7M+ devices
Frontline veteran since 2009
Bootstrapped and founder-run
9 platform families
Incl. Wear OS, VR and IoT — the widest net
The rugged specialist
Zebra, Honeywell, Datalogic ecosystems
Sure suite included
SureLock + SureFox + SureVideo in every plan
4.4+/5 across products
100+ verified seller reviews*
Bengaluru-engineered
One of India's original SaaS exporters
300+ partners
With SuperHub built for the channel itself
The company in six figures
See the platform, hear the pitch
SureMDM by 42Gears — Unified Endpoint Management
The flagship console — enrollment to policy across nine platform families.
42Gears Things Management Technology
The IoT and wearables reach that separates 42Gears from desk-fleet UEMs.
SureLock — Kiosk Lockdown Solution
The kiosk veteran in action — any device locked to its job.
Trusted across frontline industries in 170+ countries
Where 42Gears sits — the grids
Two company-level views you won’t find on any vendor site — tap any dot for the rationale. The category-level grid lives on the product page.
42Gears Across Its Categories
Each dot is a 42Gears product: competitive position vs category momentum.
The anchor: nine platform families with rugged depth nobody out-veterans. Where every 42Gears conversation starts.
The Frontline Map
Frontline/rugged depth vs mid-market runnability — the axis war of frontline management.
The frontline stack: UEM + kiosk + browser + signage + assets from one vendor, priced for volume fleets. The thesis: frontline devices need frontline-specific tools, not desk-fleet MDM with a kiosk checkbox.
Positions are TechBag’s illustrative synthesis of public review-platform standings and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
New to this? Learn it properly.
Zero-jargon starting points, in reading order. Each links into the deep education on the product page.
Where should you start with 42Gears?
Answer three questions; we’ll point you at the right starting product. No email required — this isn’t that kind of quiz.
1. What's the most pressing pain right now?
2. Which sentence sounds most like you?
3. What does success look like in 90 days?
UEM 101 — from scanners to VR headsets
What unified endpoint management means when your fleet includes hardware most tools have never heard of.
Read →Kiosk lockdown, the veteran's way
Single-app, multi-app and tamper-proof lockdown — SureLock's decade-refined toolkit.
Read →What is a secure browser?
Why 'just use Chrome' fails on customer-facing devices, and how a fenced browser fixes it.
Read →Signage without signage hardware
SureVideo's pitch: the screens and Android boxes you own are already a signage network.
Read →What is a private device farm?
AstroFarm's answer to the dev-team phone-shipping problem — remote hands on real devices.
Read →SureMDM vs the UEM field
The honest matrix: vs SOTI, Scalefusion, Hexnode and Intune — strengths, gaps and best fits.
Read →The acronym decoder
Every term on these pages, in one place- UEM
- Unified Endpoint Management — every device class in one console.
- Rugged
- Industrial-grade devices — scanners, handhelds — with their own management quirks.
- Kiosk
- Locking a device to one purpose — POS, scanners, signage.
- Lockdown
- Restricting a device to approved apps/sites with tamper-proof settings.
- Secure browser
- A browser fenced to approved sites — the web kiosk pattern.
- Digital signage
- Screens playing managed content loops — lobbies, shop floors, menus.
- Device farm
- A pool of real devices accessed remotely for development and testing.
- ITAM
- IT Asset Management — tracking assets from procurement to retirement.
- Multi-tenant
- One console managing many isolated customer accounts — the MSP pattern.
- Wear OS
- Google's smartwatch OS — yes, watches need management too.
- Things/IoT
- Sensors, printers and the industrial edge — managed like devices.
- ZTP
- Zero-Touch Provisioning — devices arrive already enrolled and configured.
Buy it like you’ve done this before
The procurement playbook TechBag runs with IT buyers — steps, licensing cheat-sheet, and the pitfalls that cost quarters.
Census the frontline
Devices by platform, ruggedness and role — including the scanners, watches and IoT boxes other vendors won't count. TechBag runs it free.
Shortlist with the grids
SureMDM vs SOTI/Scalefusion/Hexnode/Intune; SureLock vs the kiosk field. Each intel page carries its matrix.
Trial on the hard hardware
The wedging Zebra scanner, the VR headset, the Linux box — 42Gears' edge shows on exactly the devices rivals fumble.
Price the bundle properly
SureLock, SureFox and SureVideo ride inside SureMDM plans — model the bundle against buying kiosk, browser and signage tools separately.
Deploy in waves
Corporate enrollment first, kiosk conversions second, signage third — each wave proves value before the next.
Manage the lifecycle
Renewals, plan right-sizing and true-ups — TechBag stays your single throat to choke, GST invoicing throughout.
The licensing cheat-sheet
| Product | Licensing model | How you enter | Best for |
|---|---|---|---|
| SureMDM | Per device / year, plan-tiered | Standard & Premium plans; Sure suite included | Frontline & rugged fleets |
| SureLock / SureFox / SureVideo | Standalone licences available | Buy the point tool without full MDM | Single-purpose deployments |
| AstroFarm / AstroContacts / SureAsset | Per device / user / asset | Adjacent tools, standalone pricing | Dev teams, field forces, asset owners |
| SuperHub | Channel licensing | For distributors & MSP portfolios | Partners running many tenants |
Per-device plans with the Sure suite bundled — TechBag negotiates the mix and models it against the point tools you’ll retire.
Five pitfalls that cost buyers quarters
Buying all eight at once
The lineup is deep, but start where the pain is — SureMDM plans already bundle the kiosk/browser/signage trio, so much of the suite arrives free anyway.
Testing on easy devices
42Gears wins on the hard hardware. Trial the rugged scanner and the weird IoT box — if you only test iPhones, you're measuring the wrong thing.
Ignoring the standalone options
SureLock, SureFox and SureVideo sell standalone — if you only need a kiosk browser on 40 tablets, you don't need a full UEM bill.
Comparing on console gloss
The console shows its veteran age in places; the engine underneath is battle-hardened. Weight capability and support over visual polish.
Forgetting the channel angle
MSPs and resellers: SuperHub changes the economics of running many customer tenants — ask TechBag about the partner path.
The evaluation kit
The flagship intel page carries an 8-question vendor checklist and an automation-savings calculator:
Skip the homework entirely
Bring your device counts and current tool bills — a TechBag advisor models the whole decision for you.
Book a discovery call →The forces shaping this market
Six trends with momentum scores (TechBag’s read of analyst and market signals) — and what each means for your next decision.
Category momentum — estimated market growth
Illustrative CAGR synthesis**Directionally consistent with public analyst forecasts; verify exact figures before quoting. The takeaway: frontline and kiosk fleets are compounding fastest — exactly the ground 42Gears has held since 2009.
Frontline fleets explode
POS, scanners, signage and shared devices are the fastest-growing managed classes — quick-commerce and warehouse automation run on them.
What it means for you
Rugged depth and kiosk recovery are primary criteria now. Drill them hands-on.
Wearables & VR go to work
Wear OS on delivery wrists, VR headsets in training rooms — device classes born consumer are now corporate fleet.
What it means for you
Ask any UEM vendor to enroll a watch and a headset in the demo. Most can't.
IoT joins the fleet
Printers, sensors and industrial edge boxes increasingly need enrollment, policy and monitoring like phones do.
What it means for you
'Things management' stops being exotic — count your IoT before it counts against you.
Signage eats hardware budgets
Dedicated signage players charge per screen per month; software-only signage on owned hardware undercuts them dramatically.
What it means for you
Price SureVideo-style approaches against BrightSign-style stacks before buying players.
India engineers the world's SaaS
42Gears (2009, Bengaluru) is the original proof — with Scalefusion (Pune) and Hexnode (Kochi) following the trail it blazed.
What it means for you
India-engineered means your-timezone support and pricing that respects the market.
The channel gets platforms
Distributors and MSPs now demand multi-tenant infrastructure, not spreadsheets — SuperHub-style tooling is becoming table stakes.
What it means for you
If you resell or manage fleets for clients, tenant-ops tooling is your margin.
Questions buyers ask about 42Gears
Ready to shortlist 42Gears?
Open any of the eight intel pages for the deep dive, or bring your device counts and let a TechBag advisor build the case with you — quotes, trials, GST invoicing and lifecycle support included.
Stats, positions and figures are illustrative syntheses of public materials; verify before purchase.