- BFSIBanking, Financial Services & Insurance
- HealthcareComing soon
- ManufacturingComing soon
- Retail & E-CommerceComing soon
Acronis
The vendor that fused backup and security into one agent— and became the MSP channel’s favourite: 21,000+ providers protecting 750,000+ businesses, with the tools to run the whole business built in. This hub is your complete intel file.
The company, at a glance
Quick answer
Acronis is the vendor that fused backup and security into one agent — and built the MSP channel's favourite platform doing it. Founded 2003 in Singapore by Serg Bell (the True Image disk-imaging heritage), incorporated in Switzerland, HQ'd back in Singapore, and majority-owned by EQT since 2025: 21,000+ service providers protect 750,000+ businesses across 150 countries in 26 languages. Cyber Protect Cloud is the flagship — backup PLUS AI-based anti-malware, EDR/XDR/MDR, DLP, email security, security-awareness training, RMM and PSA, all in one multi-tenant console built for the way MSPs actually run. Cyber Protect (on-prem), Cyber Files (secure sync & share) and Cyber Infrastructure (the storage/HCI layer) complete the platform.
Five intel pages. One fused agent underneath.
The complete Acronis platform — every linked card is a full intel page, from the MSP flagship to the storage foundation.
Cyber Protect Cloud
Backup and security, one agent, one console.
The platform 21,000 service providers run on: backup PLUS AI anti-malware, EDR, DLP, email security, RMM and PSA — multi-tenant, pay-as-you-grow, built for how MSPs actually deliver protection.
Security (EDR · XDR · MDR)
Security that knows your backups.
EDR, XDR and 24/7 MDR (by Acronis TRU) plus DLP, email security, collaboration security, security-awareness training and posture management — detection with backup-native recovery built in.
Cyber Protect (On-Prem)
The fusion, on your infrastructure.
Backup, anti-malware, vulnerability assessment, patch management and more in one agent — for enterprises and estates that want the integrated protection without the MSP-cloud delivery.
Cyber Files
File collaboration IT actually controls.
Enterprise file sync-and-share with the security, retention and control shadow-IT tools lack — integrated into Cyber Protect Cloud so the files are backed up and governed, not just shared.
Cyber Infrastructure
The foundation the platform runs on.
Multi-tenant, hyper-converged, software-defined storage and compute — the cost-efficient backup-storage and disaster-recovery target that lets providers own their infrastructure economics.
MSP Platform (RMM · PSA)
Run the business, not just the backups.
RMM, PSA, workflow automation and multi-tenant management woven into Cyber Protect Cloud — the operational platform that made Acronis the MSP channel's default cyber-protection vendor.
Acronis Cyber Frame
Roadmap & packsThe newer virtualization/hypervisor direction (Early Access) — Acronis extending into the VMware-alternative space MSPs are asking for.
Advanced packs
Roadmap & packsAdvanced Backup, Security, Management, DR, Email Security and File Sync — the à-la-carte modules that layer onto Cyber Protect Cloud.
Why “one fused agent” is the whole story
Backup and security lived in separate agents, separate consoles, separate vendors — and the gap between them was where ransomware won. Acronis bet in 2003 that the two should be one — and built the fused platform the MSP channel standardised on.
The One Agent
Backup AND security in a single agent — the architecture that means detection can trigger recovery, and recovery is scanned clean, without vendor hand-offs.
Multi-Tenant Console
Per-customer tenancy, branding, policies and billing — the operational model built for providers managing hundreds of clients.
Advanced Packs
Security, Management, DR, Email and more layer on per-workload — MSPs sell what clients need without platform migrations.
Acronis TRU
The Threat Research Unit behind MDR and the AI detection — 24/7 SOC-as-a-service for providers who can't staff one.
Cyber Infrastructure
Software-defined storage and DR targets — the economics layer that lets providers own their margin instead of renting it.
Start with the flagship; the security, files and infrastructure layers attach to the same platform — never a second vendor.
Peer & market recognition
Every claim on this hub traces to one of these public signals.
21,000+ service providers
750,000+ businesses, 150 countries
Backup + security, one agent
The category Acronis defined
The MSP default
The provider channel's favourite platform
20+ years, True Image lineage
Disk imaging to cyber protection
EQT majority (2025)
PE scale behind the platform
26 languages · 60+ countries
A genuinely global platform
Acronis TRU — global
24/7 managed detection for MSPs
4.5+/5 for MSP fit*
The channel's own verdict
The company in six figures
See the platform, hear the pitch
Acronis Cyber Protect — One Integrated Solution
The fusion pitch — backup and security in one.
Meet Acronis Cyber Protect Cloud (Webinar)
The MSP flagship walked through end to end.
Advanced Security + EDR — Manage Security Alerts
The EDR layer inside the platform.
Trusted by 21,000+ providers protecting 750,000+ businesses
Where Acronis sits — the grids
Two company-level views you won’t find on any vendor site — tap any dot for the rationale. The category-level grid lives on the product page.
Acronis Across Its Categories
Each dot is an Acronis product: competitive position vs category momentum.
The anchor: backup + security + MSP tooling in one multi-tenant platform. Where every Acronis story starts.
The Fusion Map
Backup+security fusion depth vs MSP operational fit — the axis war of cyber protection.
The backup+security fusion for the MSP channel: one agent, one console, RMM/PSA included. The thesis — providers want to run ONE platform, not integrate five.
Positions are TechBag’s illustrative synthesis of public review-platform standings and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
New to this? Learn it properly.
Zero-jargon starting points, in reading order. Each links into the deep education on the product page.
Where should you start with Acronis?
Answer three questions; we’ll point you at the right starting product. No email required — this isn’t that kind of quiz.
1. What best describes you?
2. What's the most pressing need?
3. What does success look like in 90 days?
What 'backup + security in one agent' means
Why fusing the two changes recovery — detection triggers restore, restore is scanned clean.
Read →Why MSPs love multi-tenant platforms
The operational math of managing hundreds of clients from one console with per-tenant billing.
Read →EDR vs XDR vs MDR
The detection-and-response alphabet, and which one your (or your clients') team can actually run.
Read →Secure sync & share vs shadow IT
Why Dropbox-for-business isn't governance, and what enterprise file control needs.
Read →Owning your backup-storage economics
Software-defined infrastructure and why providers build rather than rent their DR targets.
Read →Acronis vs the backup field
The honest matrix: vs Veeam, Datto, N-able and the enterprise platforms.
Read →The acronym decoder
Every term on these pages, in one place- MSP
- Managed Service Provider — the IT company running backup/security for many client SMBs.
- Multi-tenant
- One platform managing many isolated customer accounts — the MSP delivery model.
- Cyber protection
- Acronis's term for the fusion of backup, security and management.
- EDR
- Endpoint Detection & Response — behavioural threat detection and response on endpoints.
- XDR
- Extended Detection & Response — detection correlated across endpoints, email, cloud.
- MDR
- Managed Detection & Response — a vendor's SOC running detection for you (Acronis TRU).
- DLP
- Data Loss Prevention — stopping sensitive data from leaving.
- SAT
- Security Awareness Training — the human-firewall layer.
- PSA
- Professional Services Automation — the MSP's ticketing, billing and ops backbone.
- RMM
- Remote Monitoring & Management — the MSP's endpoint-management engine.
- HCI
- Hyper-Converged Infrastructure — compute + storage + networking software-defined together.
- Advanced packs
- Acronis's à-la-carte modules layered onto Cyber Protect Cloud.
Buy it like you’ve done this before
The procurement playbook TechBag runs with IT buyers — steps, licensing cheat-sheet, and the pitfalls that cost quarters.
Are you an MSP or an enterprise?
The fork that decides everything: providers want Cyber Protect Cloud (multi-tenant, RMM/PSA); enterprises may want Cyber Protect on-prem. TechBag scopes it free.
Map the advanced packs
Security, Management, DR, Email, File Sync layer on per-workload — decide the mix against actual client (or estate) needs, not the full menu.
PoC the fusion
Test detection triggering recovery, a scanned-clean restore, and multi-tenant onboarding — the integration is the product, not the checklist.
Model the storage economics
Cyber Infrastructure vs cloud storage vs BYO — for providers, owned storage is where the margin lives.
Onboard in waves
Providers: pilot tenants first, then roll the base; enterprises: crown-jewel workloads, then the estate.
Manage consumption & renewals
Pay-as-you-grow packs, per-tenant billing and true-ups — TechBag stays your single throat to choke, GST invoicing throughout.
The licensing cheat-sheet
| Product | Licensing model | How you enter | Best for |
|---|---|---|---|
| Cyber Protect Cloud | Per workload / GB, pay-as-you-grow | MSP consumption + advanced packs | Service providers of every size |
| Security packs | Advanced Security / EDR / MDR add-ons | Layer onto the flagship per client | Providers adding detection & response |
| Cyber Protect (on-prem) | Per workload subscription | Self-managed licensing | Enterprises wanting the fusion in-house |
| Cyber Infrastructure | Per TB / capacity | Software-defined storage | Providers owning their DR/storage |
Pay-as-you-grow packs and per-workload pricing — TechBag models the advanced-pack mix and the storage economics.
Five pitfalls that cost buyers quarters
Buying it as pure enterprise backup
Acronis is MSP-native and MSP-best; a large enterprise wanting the deepest workload matrix should compare Commvault/Veeam honestly (their hubs are live). Fit the model to your shape.
Ignoring the advanced-pack math
The base is backup; security, DR, email and management are packs. Price the actual mix — the full menu inflates the quote, the right subset is competitive.
Underusing the security fusion
If you buy Acronis and run a separate EDR anyway, you've paid for integration you're not using — the recovery-from-detection loop is the point.
Skipping the storage decision
Providers who rent all their storage leave margin on the table — Cyber Infrastructure exists to fix that, and it's often the ROI.
Treating on-prem and cloud as identical
Cyber Protect (on-prem) and Cyber Protect Cloud share DNA but differ in delivery, packs and tooling — pick deliberately.
The evaluation kit
The flagship intel page carries an 8-question vendor checklist and an automation-savings calculator:
Skip the homework entirely
Bring your device counts and current tool bills — a TechBag advisor models the whole decision for you.
Book a discovery call →The forces shaping this market
Six trends with momentum scores (TechBag’s read of analyst and market signals) — and what each means for your next decision.
Category momentum — estimated market growth
Illustrative CAGR synthesis**Directionally consistent with public analyst forecasts; verify exact figures before quoting. The takeaway: MSP cyber protection and MDR compound fastest — exactly the channel Acronis built its platform for.
Backup and security converge
The fusion Acronis pioneered is now the category direction — everyone's bolting security onto backup or vice versa.
What it means for you
Ask whether the integration is real (detection triggers recovery) or two products in a bundle.
MSPs consolidate vendors
Providers are collapsing tool stacks — one platform for backup, security AND the RMM/PSA to run the business is the pull.
What it means for you
Count the vendors in your stack; the consolidation math is the buying case.
MDR reaches the SMB channel
Managed detection (Acronis TRU-style) lets MSPs offer SOC services they could never staff — a new revenue line.
What it means for you
If you're an MSP, MDR-as-a-service is margin you're currently leaving on the table.
AI enters the protection agent
AI-based anti-malware and behavioural detection ship in the agent now — the signature era is ending.
What it means for you
Ask what the AI does today, in the agent, not on a roadmap.
Providers own their infrastructure
Software-defined storage lets MSPs build DR targets and cut per-TB costs — infrastructure as a margin lever.
What it means for you
Rented storage is rented margin; model owning it.
India's MSP channel matures
India's managed-services market is scaling fast — and the platform that runs the whole protection business wins the channel.
What it means for you
The MSP tooling matters as much as the backup for Indian providers scaling up.
Questions buyers ask about Acronis
Ready to shortlist Acronis?
Open any of the five intel pages for the deep dive, or bring your client (or estate) counts and let a TechBag advisor build the case with you — quotes, PoCs, GST invoicing and lifecycle support included.
Stats, positions and figures are illustrative syntheses of public materials; verify before purchase.