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Menlo AI Adaptive DLP
Your files have to leave the building to do their job. The card numbers inside them don’t — Menlo AI Adaptive DLP finds personal, health and payment data in files with AI and masks it in place, so browser uploads, email, collaboration tools, web portals and cloud storage keep working.
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How it’s rated
Full scoreboard ↓Quick answer
The Menlo Security platform family
This page covers Menlo AI Adaptive DLP — the masking add-on module. The rest:
Quick facts
30-second orientation- Product
- AI detection and masking of sensitive fields in files that move through web, email, collaboration and storage
- Maker
- Menlo Security, Inc., Mountain View, California; privately held; CEO Bill Robbins since February 2026
- Lineage
- Built on the data-masking technology of Votiro, which Menlo acquired on 19 February 2025
- Licence
- An add-on module bought on top of a Menlo platform licence, not a standalone DLP product
- Price
- Not published; quoted per user by Menlo or a partner, with the EchoQuote estimator for a budget figure
- Detection
- AI finds PII, PHI and PCI-type fields automatically; custom detectors cover your own data types
- Action
- Masks the sensitive values and leaves the file otherwise pristine, rather than refusing the transfer
- Delivery
- Cloud-delivered with zero footprint on the endpoint and dedicated resources for each tenant
- India
- Bengaluru office (Menlo Security India LLP); logging is listed as Global, so no Indian residency
- In India via
- TechBag — data-type scoping, an INR quote with GST, and a masking pilot on your own files
Understand data masking before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is masking-based DLP?
Instead of stopping a file, it replaces the sensitive values inside it and lets the rest of the file continue.
Block-or-allow DLP vs in-file masking — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Block-or-allow DLP | Menlo AI Adaptive DLP |
|---|---|---|
| A file holding card data | The upload fails and the user calls IT | The card number is masked; the file goes |
| Writing detection | Regex dictionaries tuned by hand | AI detection plus custom detectors |
| What the recipient gets | Nothing, or the unredacted original | A usable file with the fields masked |
| Endpoint footprint | A DLP agent on every laptop | None; it runs in the Menlo Cloud |
| Channels in scope | A separate control per channel | Web, email, collaboration, portals, storage |
| What it is NOT | — | USB or print control, or a standalone DLP suite |
The cheapest test is your own files: put a sample set with PAN, card and health fields through a pilot and inspect what comes out.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Detect
Every file in a covered flow is read by AI that recognises personal, health and payment-card data automatically; custom detectors add the identifiers your business defines.
Mask
A detected value is masked where it sits and the remainder of the document is left alone, so the file still opens and the transfer completes rather than failing on a block.
Flows
Browser uploads and downloads, email, collaboration tools, web portals and cloud storage: five routes a file takes in or out, all inside the module’s documented scope.
Tenant
The module is cloud-delivered with nothing installed on the endpoint, and Menlo dedicates resources to each tenant; its status page lists logging as Global, not regional.
AI detection and in-file masking in the Menlo Cloud — five data flows covered, nothing installed on the endpoint.
Six capabilities. Detect, mask, cover.
Menlo AI Adaptive DLP masks the sensitive fields in a file and lets the file go on its way.
Regulated fields found by AI
Personal, health and payment-card data is detected automatically and in real time, without a dictionary someone must write first.
Your own data types
Detection is extensible: add custom detectors for identifiers your business treats as sensitive beyond the built-in categories.
The value goes, the file stays
Only the sensitive values are masked and the transfer carries on, so a legitimate send is not halted mid-task by a hard block.
Layout and content kept
Menlo says masking leaves the file otherwise pristine, so the recipient can still open, read and work with the redacted document.
Browser transfers and portals
Files moving through the browser in either direction are inspected, as are files exchanged through the web portals staff use.
Email, collaboration, cloud
Coverage reaches email, collaboration tools and cloud storage, so a file is masked wherever it happens to be shared.
Watch Menlo’s browser data controls
Two Menlo videos on browser-side data controls for generative AI and everyday browsing; Menlo hosts no YouTube demo of this module.
Enable the safe use of generative AI with Menlo Security
Menlo’s browser data controls for generative AI tools, recorded before this module existed; context, not a demo of it.
Make your preferred browser work for you
A general look at securing the browser staff already use, which is where many of the data flows above begin.
Want a live, India-context walkthrough for your environment?
Book a guided demo →Blocking a file stops the leak and the work. AI Adaptive DLP masks the data and lets the work through.
Here’s what genuinely sets it apart — and exactly where it stops.
Masking keeps the work moving
Classic DLP has two answers: let the file through or stop it. AI Adaptive DLP adds a third. It masks the PII, PHI or payment-card values it finds and lets the rest of the file travel, so a contract or claim form still arrives, minus the data that should never have left.
Detection without hand-written rules
Detection is AI-based and automatic for personal, health and payment data, so nobody starts by building regex dictionaries. Custom detectors extend it to identifiers of your own. Menlo documents no Indian types such as PAN or Aadhaar, so prove those with sample files first.
One module across five data flows
It is not tied to the browser alone. Menlo lists browser uploads and downloads, email, collaboration tools, web portals and cloud storage as covered flows, and the module runs in the Menlo Cloud with nothing installed on laptops and resources dedicated to each tenant.
Where it stops
It is an add-on, not a standalone DLP suite. With no endpoint agent there is no USB, print or clipboard control; no insider-risk analytics are documented and no price is published. And with logs held in a Global service, keeping DLP records inside India means exporting them yourself.
The numbers behind the platform
What your Menlo AI Adaptive DLP rollout looks like
List the files that must keep moving
Name the forms, statements and records that leave daily, the routes they take, and the fields in them that must not travel.
Test detection on your own samples
Run real files with card, health and personal data through a trial; write custom detectors for PAN, Aadhaar or account formats.
Pilot one flow
Turn masking on for one route, such as browser uploads to a single partner portal, and check every masked file still opens.
Extend to mail and storage
Add email, collaboration tools and cloud storage once the pilot holds, and tell staff what a masked field looks like.
Export logs and review
Send logs to your SIEM through the Log Export API to keep CERT-In’s 180 days, and review missed and over-masked files.
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“Claim forms used to bounce on a hard block. Now the card numbers are masked and the form still reaches the insurer.”
“We tested with our own referral letters; the health fields came back masked and the letter layout survived intact.”
“No agent to push to laptops was the selling point. The pilot started as soon as the tenant was ready.”
“Our PAN and Aadhaar formats were not recognised as shipped, so we wrote custom detectors before going live.”
“Supplier portals were the win: vendors get the purchase spec, minus customer names someone attached by mistake.”
“Budgeting was slow. It is quote-only, and the add-on had to be priced alongside our existing Menlo licences.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the DLP market — tap any vendor to see why it sits where it does.
TechBag DLP Grid
Execution strength vs product vision — the classic market map, minus the paywall.
Add-on module, launched from the Votiro deal of 2025; quote-only.
Workflow Continuity × Channel Breadth
The grid nobody publishes — how far a match lets the work carry on (mask vs block) vs how many channels the product watches.
Masks fields and lets the file go; five flows, no device.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
Menlo AI Adaptive DLP vs the DLP field
Against Zscaler Data Protection, Netskope Data Protection, Forcepoint DLP, Symantec DLP and Seclore AI-DLP — on channels, detection, masking, devices, price and India.
| Dimension | Menlo AI Adaptive DLP | Zscaler Data Protection | Netskope Data Protection | Forcepoint DLP | Symantec DLP | Seclore AI-DLP |
|---|---|---|---|---|---|---|
| What it is | Masking add-on module | Zscaler platform add-in | Layer of Netskope One | Standalone unified DLP | Broadcom’s DLP suite | DLP for AI exchanges |
| Deployment | Menlo Cloud only | SaaS, inline | SaaS on NewEdge | On-prem, cloud, hybrid | Own servers or cloud | SaaS or on-prem |
| Channels covered | Files in five flows | Traffic it carries | Web, SaaS, email | Endpoint to cloud | Endpoint to SaaS | AI, endpoint, mail |
| Detection | AI + custom detectors | ML with exact match | ML, tenant-aware | Large classifier set | EDM, IDM, OCR | ML at the AI layer |
| Action on a match | Masks the field | Inline blocking | Blocking control | Block, encrypt, warn | Block, then remediate | Tokenise or protect |
| Endpoint and devices | No device control | No local control | Not on the device | USB, print, clipboard | Endpoint agent | Agent, AI-focused |
| Insider risk | Not documented | Partial signal | Some behaviour data | RAP, quoted extra | ICA in DLP Core | Partial rating |
| Pricing model | Per user, add-on | Per user, editions | Per user, platform | Per user per year | Partner subscription | Per user, in INR |
| Published entry price | Not published | No price list | No public figure | ~$52/user/year | Partner quote only | Quote only |
| Included vs add-on | Add-on module | Maybe already owned | Priced in the platform | RAP and DSPM apart | Core vs Cloud | Best with EDRM |
| India data location | Global logging | Indian DCs; confirm | Eight Indian sites | Region undocumented | Core in your DC | Built in Mumbai |
| Buying and support in India | Bengaluru, RAH Infotech | Bengaluru R&D centre | Bengaluru hub | Via partners | Westcon-Comstor | Indian vendor |
| Lock-in and exit | Tied to Menlo Cloud | Follows the traffic | Follows Netskope One | Tuning stays behind | Indexes to rebuild | Two layers to replace |
| Best fit | Menlo estates, files out | Zscaler SASE users | Netskope SASE users | Widest channel list | Symantec incumbents | AI adoption in India |
Which approach fits you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose Menlo AI Adaptive DLP if…
- ✓Files must still reach customers, partners or portals, and blocking them outright stops legitimate work
- ✓You already run Menlo for web or private-app access and want data controls added as a module, not another agent
- ✓PII, PHI and card data are the main worry, and you would rather mask them automatically than redact by hand
Compare alternatives if…
- ✓You need USB, print and clipboard control on devices — Forcepoint DLP and Symantec DLP cover the endpoint
- ✓Your traffic already passes Zscaler or Netskope, where data protection may sit in a licence you hold
- ✓Prompts to chatbots and copilots are the leak you fear most — Seclore AI-DLP is built for that layer
Do not expect…
- ✓A published price, or a module sold without the Menlo platform beneath it
- ✓Indian log residency, or documented PAN and Aadhaar detectors out of the box
- ✓Insider-risk analytics, or an analyst placement for data loss prevention
Menlo AI Adaptive DLP is one of 20 DLP & insider risk products TechBag carries. The DLP & Insider Risk guide narrows them to a shortlist and shows the reasoning. →
What do blocked file transfers cost you?
Drag the sliders (staff who send files outside the organisation; staff-hour cost). Estimates model time lost to blocked transfers, exception requests and manual redaction at an assumed 1.5 hours per person a year, with 70% of it removed by masking sensitive fields instead of blocking the file. Both figures are assumptions. Illustrative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models your actual environment and modules.
Three ways to consume it
Not published: Menlo prices by the packages deployed (Protect, Secure or Manage) and the number of user licences, and AI Adaptive DLP is bought as an add-on on top. Volume discounts are offered, and the EchoQuote estimator returns a budgetary figure. Basic support is included; Menlo Care360 is the premium tier. TechBag scopes your data types and flows, then quotes in INR with GST.
AI Adaptive DLP add-on
Best for Menlo platform customers
- Quoted per user on top of a platform licence
- AI masking of PII, PHI and PCI-type fields
- Browser, email, collaboration, portals, storage
+ Platform add-ons
Best for a broader rollout
- Scoped to your estate
- Add-on modules as needed
- Phased, right-sized deployment
Estimate and support
Best for budgeting before a sales call
- EchoQuote gives a budgetary figure
- Basic support included
- Menlo Care360 premium support quoted
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your requirements and current tools — we’ll model it against what you spend today.
The 8 questions to ask every vendor
Take this into your next vendor call — including ours.
Do you already hold a Menlo licence? The module is an add-on, so price it with the platform it needs underneath.
Which fields matter most — PII, health or card data — and which Indian identifiers need custom detectors written?
Which routes carry the risk: browser uploads, email, collaboration tools, web portals or cloud storage?
For which files is a masked copy acceptable, and where must a transfer still be stopped outright?
Do USB sticks or printers matter? The module has no endpoint agent, so device control needs another product.
Logging is listed as Global. How will you export logs to a SIEM and hold them for CERT-In’s 180 days?
Have the partners who receive masked files agreed that a redacted copy still meets their needs?
Does the quote itemise users, the add-on and the support tier? Ask for INR with GST and the renewal terms.
Questions buyers ask
Ready to evaluate Menlo AI Adaptive DLP?
List the files that must keep moving and the fields that must not, or let a TechBag advisor scope a masking pilot on one data flow.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.