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Intelligent Data Security Platform
Secure the front door. Email is where most attacks arrive — The Safetica platform combines cloud DLP and Insider Risk Management in one — protect sensitive data from leaks, spot risky insiders, and simplify compliance — built practical and affordable for SMB and mid-market.
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The Safetica Intelligent Data Security Platform is a cloud-based, AI-powered solution that combines Data Loss Prevention (DLP) and Insider Risk Management (IRM) in one place — so you can protect sensitive data from being leaked or stolen, detect and manage risky insider behaviour, and simplify compliance, without the complexity and cost of enterprise-heavy tools. It's built especially for small and mid-sized businesses (and mid-market enterprises) that need real data protection but want it practical, affordable and quick to deploy. Safetica, founded in 2007 and headquartered in Prague, Czech Republic, is channel-led (550+ partners globally, strong in India) and known for delivering effective DLP without the pain. The platform does two connected jobs: DLP — discover and classify your sensitive data, then apply policies that control how it moves (block, warn, or audit sensitive data leaving via email, USB, cloud uploads, print, and more), so data doesn't leak out; and Insider Risk Management — monitor user activity and analyse behaviour to spot risky or malicious actions (a departing employee copying files, unusual data access, policy violations) before they become incidents. It protects data across endpoints and cloud (Microsoft 365, Google Workspace), provides real-time alerts and clear reporting, and helps evidence compliance (GDPR, India's DPDP, HIPAA, PCI). The AI-powered platform (with Smart Tags classification and Contextual Defense) adapts to how your teams actually work. Sold in three tiers — Standard, Premium and Enterprise — with published per-user pricing. TechBag scopes, licenses and supports it in INR/GST for Indian teams.
The Safetica platform family
This page covers the cloud Intelligent Data Security Platform. The rest of the Safetica family:
Quick facts
30-second orientation- Product
- Intelligent Data Security Platform (cloud)
- Vendor
- Safetica (founded 2007 · Prague)
- The category
- DLP + Insider Risk Management
- Built for
- SMB & mid-market — practical, affordable
- DLP
- Control sensitive data leaving (email/USB/cloud/print)
- Insider risk
- Spot risky behaviour before it's an incident
- Covers
- Endpoints + cloud (M365, Google Workspace)
- Tiers
- Standard / Premium / Enterprise (public pricing)
- Compliance
- GDPR, DPDP, HIPAA, PCI evidence
- In India via
- TechBag — licensing, quotes, GST invoicing, support
Understand DLP and insider risk before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is the Safetica platform?
Cloud DLP + Insider Risk Management in one — protect sensitive data from leaks, spot risky insiders, simplify compliance. Built for SMB/mid-market.
Unprotected data vs DLP + insider risk — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Unprotected / signature email | Intelligent Data Security Platform (Safetica) |
|---|---|---|
| Data protection | Enterprise DLP — complex, costly | Practical, affordable, quick |
| Data leaks | Channels uncontrolled | Block/warn/audit all channels |
| Insider risk | Unwatched | Behaviour monitored & flagged |
| Departing employee | Copies data unnoticed | Risky behaviour detected |
| Cloud + endpoint | Separate tools or gaps | Both, one platform |
| Compliance | Hard to evidence | Reports & audit trails |
| Alerts | Noisy, false positives | AI-adaptive, tuned |
| For SMB/mid-market | Priced out of DLP | Effective, accessible |
Safetica is practical, affordable DLP + insider risk for SMB/mid-market — not enterprise-heavy complexity. Public tiers (Standard $72, Premium $96, Enterprise $144/user/yr). For the deepest enterprise DLP, compare Forcepoint. TechBag scopes the fit.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Discover & Classify
Discover and classify sensitive data across endpoints and cloud, with AI Smart Tags — so you know what data is sensitive and where, the foundation for controlling it.
DLP Policies
Apply policies to control how sensitive data moves — block, warn or audit data leaving via email, USB, cloud uploads, printing, clipboard and more — so sensitive data doesn't leak out.
Insider Risk
Monitor user activity and analyse behaviour to spot risky or malicious actions — a departing employee copying files, unusual access, policy violations — before they become data-loss incidents.
Cloud & Endpoint
Protect data across endpoints and cloud services (Microsoft 365, Google Workspace) — so protection follows how your people actually work, on devices and in the apps they use.
Alert & Report
Real-time alerts on risky activity and clear, customisable reporting — so you see incidents as they happen and can evidence data protection and compliance to auditors and regulators.
One agent on every machine, one console over all of them — modules attach without a second operational world.
Twelve capabilities. Discover, prevent, govern.
Safetica protects sensitive data from leaks AND risky insiders, across cloud and endpoints, practically — the flagship of the portfolio, and paired with the human firewall.
Sensitive-Data Discovery
Discover where sensitive data lives across endpoints and cloud — so you know what you're protecting, the foundation for effective DLP and insider-risk policies.
AI Smart Tags Classification
Automatically classify sensitive data with AI Smart Tags (Premium/Enterprise) — so data is labelled by sensitivity consistently, driving accurate protection without manual tagging.
All the Leak Channels
Control sensitive data across the channels it leaks through — email, USB and removable media, cloud uploads, printing, clipboard, network — so you close the ways data actually leaves.
Block, Warn or Audit
Apply policy-based controls to sensitive data — block it leaving, warn the user (educating them), or silently audit — so you enforce data protection at the right level for each situation.
Cloud Data Protection
Protect data in Microsoft 365 and Google Workspace — so sensitive data is controlled in the cloud apps your teams use, not just on endpoints. Data protection follows the work.
Insider Risk Management
Monitor user activity and analyse behaviour to detect risky or malicious insiders — departing-employee data theft, unusual access, policy violations — catching threats DLP alone misses.
Behavioural Analysis
Analyse how users actually behave with data to spot anomalies and risk — so you detect the subtle patterns (accumulating files, off-hours access) that signal insider risk before an incident.
Real-Time Alerts
Get real-time alerts on risky activity and policy violations — so security teams see incidents as they happen and can respond quickly, rather than discovering data loss after the fact.
Reporting & Auditing
Clear, customisable reports and audit trails of data flows and incidents — so you have the visibility to manage data risk and the evidence to demonstrate protection and compliance.
Compliance Readiness
Help meet GDPR, India's DPDP, HIPAA, PCI and other requirements — by controlling and auditing sensitive-data handling and evidencing it — turning data protection into demonstrable compliance.
Practical & Quick to Deploy
Designed to be practical and quick to deploy — effective DLP and insider-risk protection without the complexity, long projects and cost of enterprise-heavy tools. DLP without the pain.
AI Contextual Defense
The AI/behavioural Contextual Defense module adapts protection to how your teams actually work — so security is tuned to real behaviour, reducing false positives and friction while catching real risk.
Watch Safetica in action
The overview, getting started, and protecting M365 email.
Introducing Safetica
Data protection & insider risk, explained.
Stop Insider Threats & Protect Sensitive Data
Data protection across cloud & endpoints.
Safetica: Data Loss Prevention
DLP in action.
Want a live, India-context walkthrough on your own fleet?
Book a guided demo →The endpoint catches what arrives. Email stops it arriving.
Here’s what genuinely sets the Safetica platform apart.
DLP and insider risk together — because data loss comes from both
The core strength of the Safetica platform is that it combines Data Loss Prevention (DLP) and Insider Risk Management (IRM) in one solution — and this matters because data loss happens through both external-facing leaks and internal (insider) risk, and addressing only one leaves you exposed. DLP focuses on controlling how sensitive data moves: it stops sensitive data leaving through the channels it leaks by — email, USB drives, cloud uploads, printing, clipboard — by blocking, warning or auditing, so data doesn't get out (accidentally or deliberately). This catches the direct data-egress problem. But a lot of data loss involves insider risk: the behaviour of the people inside your organisation — a departing employee copying customer lists or source code before they leave, an employee accessing data they shouldn't, someone accumulating files unusually, policy violations that signal a problem. Pure DLP (blocking channels) doesn't fully address this behavioural dimension — you need to monitor and analyse user activity to spot the risky patterns that precede or constitute data loss. Safetica does both: DLP controls the channels sensitive data leaves through, while Insider Risk Management monitors user behaviour to detect risky and malicious activity — so you catch data loss whether it's data slipping out through a channel or a risky insider building up to an incident. This combination is more complete than DLP alone: you see not just 'sensitive data tried to leave' but 'this user is behaving in a way that suggests data-theft risk', enabling earlier, smarter intervention. For most organisations, insider risk (negligent or malicious employees) is a major source of data loss, so having insider-risk management alongside DLP genuinely closes a gap. Safetica's integrated DLP + IRM gives you both in one practical platform. TechBag helps organisations protect data from both leaks and insiders.
Real data protection, built for SMB and mid-market — without the pain
A defining value of Safetica is that it delivers effective, real data protection designed to be practical, affordable and quick to deploy — built especially for small and mid-sized businesses (and mid-market enterprises) that need genuine DLP and insider-risk protection but can't take on the complexity, cost and long projects of enterprise-heavy tools. The problem Safetica solves: data protection has historically been dominated by enterprise DLP tools that are powerful but heavy — complex to deploy, expensive, requiring significant expertise and long implementation projects, and often overkill for smaller organisations. This left a large gap: SMBs and mid-market companies handle sensitive data (customer data, financials, IP) and face the same data-protection and compliance obligations (GDPR, DPDP, HIPAA, PCI), but couldn't realistically adopt the enterprise DLP tools — too complex, too costly, too much effort. Safetica is built for exactly this segment: it provides real, effective DLP and insider-risk management, but designed to be practical — quicker to deploy, simpler to operate, and more affordable (with published, accessible per-user pricing) than the enterprise incumbents. Its reputation is 'DLP without the pain': you get the data protection you need without the complexity and cost that made DLP inaccessible. This democratises data protection — organisations that couldn't do DLP before can now protect their data effectively. For SMBs and mid-market companies (which is a huge, underserved segment, especially in India), this practical, affordable approach is exactly right: you don't need enterprise-scale complexity to protect your data, you need effective protection that fits your size, budget and resources, and that's what Safetica delivers. It's also channel-led (550+ partners, strong in India), so local support and expertise are available. TechBag helps SMBs and mid-market organisations protect their data practically with Safetica.
Protect data across cloud and endpoints — how people actually work
Safetica protects sensitive data across both endpoints and cloud services (Microsoft 365, Google Workspace) — which matters because modern work happens across both, and data protection that only covers one leaves the other exposed. How work and data actually flow today: people work on their devices (laptops, desktops) AND in cloud applications (email, cloud storage, collaboration tools), and sensitive data moves between and through all of these — a file on a laptop gets uploaded to cloud storage, an email with sensitive data is sent from a cloud mailbox, data is shared through collaboration tools. If your data protection only covers endpoints (the traditional DLP focus), you miss the cloud channels; if it only covers cloud, you miss the endpoint activity. Safetica covers both: on endpoints, it controls how sensitive data moves (email, USB, print, clipboard, etc.) and monitors user activity; in the cloud, it protects data in Microsoft 365 and Google Workspace — so sensitive data is controlled wherever it is and however it moves, across the full way your people work. This unified endpoint-and-cloud coverage means you don't have gaps between separate tools or blind spots where data can leak: whether an employee tries to email sensitive data, copy it to a USB, upload it to personal cloud storage, or mishandle it in Microsoft 365, Safetica sees and controls it. As organisations increasingly work in the cloud (especially with Microsoft 365 and Google Workspace ubiquitous), having data protection that spans both cloud and endpoint is essential — data protection confined to one is increasingly incomplete. Safetica's coverage of both, in one platform, matches how work actually happens and closes the gaps. For organisations whose people work across devices and cloud apps (all of them), this unified protection is important. TechBag helps configure protection across your endpoints and cloud.
Simplify compliance — GDPR, DPDP, HIPAA, PCI
Safetica helps organisations meet and demonstrate data-protection compliance — GDPR, India's DPDP Act, HIPAA, PCI and more — which for many is a primary, budget-justifying driver, because these regulations require controlling and protecting sensitive and personal data, and being able to evidence it. What compliance requires: data-protection regulations expect organisations to protect personal and sensitive data appropriately, control how it's handled and where it goes, prevent unauthorised disclosure, and be able to demonstrate (to auditors and regulators) that these controls are in place and working. For India specifically, the DPDP Act imposes obligations to protect personal data, and GDPR applies to organisations handling EU data, HIPAA to health data, PCI to card data — many organisations face one or more. How Safetica helps: by discovering and classifying sensitive/personal data, controlling how it moves (preventing leaks via the DLP policies), monitoring for risky handling (insider risk), and — critically — providing reporting and audit trails, Safetica gives organisations both the controls compliance requires and the evidence to demonstrate them. When an auditor asks 'how do you protect personal data and prevent it leaking, and can you show me?', Safetica provides the answer: the controls are enforced and the reports evidence it. This turns data protection into demonstrable compliance, which is exactly what organisations under these regulations need — not just protection, but provable protection. For SMBs and mid-market companies especially, which often lack dedicated compliance resources, having a practical tool that both protects data AND helps evidence compliance in one place is valuable, addressing a real obligation without enterprise complexity. As India's DPDP and global data-protection regulation tighten, this compliance support is an increasingly important reason to adopt Safetica. TechBag helps map Safetica to your compliance obligations and produce the evidence.
AI-powered and adaptive — tuned to how your teams work
Safetica is an AI-powered platform — with AI Smart Tags classification and Contextual Defense — that adapts protection to how your teams actually work, which matters because rigid, one-size-fits-all data protection creates friction and false positives that undermine adoption and effectiveness. The problem with rigid DLP: traditional DLP can be blunt — applying rigid rules that either block too much (frustrating users, disrupting legitimate work, generating false-positive alerts that overwhelm security teams) or too little (missing real risk). Getting the balance right manually is hard and ongoing. Safetica's AI helps: AI Smart Tags automatically classify sensitive data (in Premium/Enterprise), so classification is accurate and consistent without heavy manual effort — the foundation for precise protection. Contextual Defense (the AI/behavioural module, also its own product page) adapts protection to the actual context and behaviour of how your teams work — understanding normal patterns so it can distinguish genuine risk from legitimate activity, reducing false positives and friction while still catching real threats. This adaptive, AI-driven approach means the protection is tuned to your organisation's real behaviour rather than imposing rigid rules — so it's more accurate (catches real risk, fewer false alarms), less disruptive (doesn't block legitimate work), and lower-maintenance (adapts rather than needing constant manual rule-tuning). For organisations — especially SMBs and mid-market without large security teams to manage a noisy DLP tool — this AI-powered, adaptive approach is valuable: it makes effective data protection practical to run, not a constant battle with false positives and user complaints. As AI increasingly shapes security, Safetica's use of it to make data protection smarter and more adaptive is a meaningful part of its practical, SMB-friendly value. TechBag helps configure Safetica's AI-driven protection to your environment.
The honest scope
The Safetica Intelligent Data Security Platform is an effective, practical, AI-powered cloud DLP + Insider Risk Management solution — discovering and classifying sensitive data, controlling how it moves across endpoints and cloud (email, USB, cloud, print), monitoring insider behaviour, and simplifying compliance — built especially for SMBs and mid-market, with published tiered pricing (Standard/Premium/Enterprise). The honest framing: Safetica's positioning is practical, affordable data protection for the SMB/mid-market — it is deliberately not aiming to be the deepest, most feature-rich enterprise DLP for the largest, most complex organisations. For very large enterprises with the most demanding, complex DLP requirements, the enterprise incumbents (Forcepoint, Microsoft Purview DLP, Broadcom/Symantec) or data-centric platforms (like Seclore, or Varonis for data-access) may go deeper — at correspondingly higher complexity and cost. Safetica's competitors in its lane include other SMB/mid-market DLP and insider-risk tools (Endpoint Protector by CoSoSys, Teramind for insider risk, and Microsoft Purview DLP for Microsoft-committed orgs). Safetica's edge is the combination of effective DLP AND insider risk, genuinely practical deployment and operation, accessible published pricing, AI-driven adaptiveness, and a strong channel (with good India presence and support). It's most compelling when you're an SMB or mid-market organisation that needs real, demonstrable data protection and insider-risk management, and compliance support, without enterprise complexity and cost. TechBag scopes Safetica honestly against Endpoint Protector, Teramind and Purview DLP for your size and needs, and licenses it in INR/GST with local support. Pricing is public and tiered — see below.
The numbers behind the platform
What your Safetica journey looks like
Data-protection scoping
Your sensitive data, the leak channels that worry you, your insider-risk concerns, your size/budget, and your compliance drivers (DPDP/GDPR/HIPAA/PCI). TechBag scopes it free.
Deploy & discover
Deploy Safetica (quick), discover and classify sensitive data across endpoints and cloud, and set initial DLP policies — protecting data fast, without a long project.
Policies & insider risk
Tune DLP policies (block/warn/audit per channel), enable insider-risk monitoring and behavioural analysis, and set alerts — with Contextual Defense reducing false positives.
Report & comply
Use reporting for visibility and compliance evidence, refine as you learn, and right-size your tier. TechBag models it in INR/GST.
Trusted across regulated industries in 100+ countries
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“We needed real DLP but couldn't take on an enterprise tool. Safetica gave us effective data protection AND insider-risk monitoring, deployed quickly, at a price that made sense.”
“The insider-risk piece caught a departing employee copying our client files before they left — DLP channel-blocking alone wouldn't have flagged the behaviour. That paid for it.”
“Covering both endpoints and Microsoft 365 in one platform mattered — our people work everywhere. No gaps between separate tools.”
“For DPDP, we needed to control and evidence how we handle personal data. Safetica's policies plus reporting gave us both — practical compliance without a big project.”
“It's SMB-friendly — we don't have a big security team, and the AI/Contextual Defense keeps false positives down so we're not drowning in alerts. Manageable.”
“Published pricing was refreshing — we knew what it cost. And the local partner support in India (via TechBag) made deployment smooth.”
“It's not the deepest enterprise DLP — we're mid-market and it fits us perfectly. For our size and needs, the DLP-plus-insider-risk combination is exactly right.”
“Quick to deploy, simple to run, effective. 'DLP without the pain' is accurate. TechBag helped us pick the right tier and configure it.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the DLP & insider-risk market — tap any vendor to see why it sits where it does.
TechBag Email-Security Grid
Execution strength vs product vision — the classic market map, minus the paywall.
SMB/mid-market DLP + insider risk, practical. This page's product.
Detection × Portfolio Integration
The grid nobody publishes — how strong the email detection is vs how integrated with the wider security portfolio.
DLP + insider risk, practical, AI-adaptive.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
Safetica vs the DLP & insider-risk field
Endpoint Protector, Teramind, Forcepoint and Microsoft Purview DLP — honest lanes; the edge is DLP + insider risk combined, practical and affordable for SMB/mid-market.
| Dimension | Safetica Platform | Endpoint Protector | Teramind | Forcepoint DLP | Microsoft Purview DLP | No DLP |
|---|---|---|---|---|---|---|
| Position | SMB/mid-market DLP + insider risk | SMB/mid DLP specialist | Insider-risk / UAM heavy | Enterprise DLP leader | Microsoft-native DLP | The gap |
| DLP + insider risk combined | Both, integrated | DLP-strong, less IRM | IRM-strong | DLP-strong; IRM add | DLP; IRM via other MS | Neither |
| Practical / quick to deploy | Designed for it | Fairly simple | More involved | Complex, long projects | If all-Microsoft | Nothing to deploy |
| Cloud + endpoint coverage | Both (M365, Google WS) | Endpoint-strong | Endpoint/UAM | Broad | Deep in Microsoft | None |
| AI / adaptive | Smart Tags + Contextual Defense | Some | Behaviour analytics | Strong | Microsoft AI | None |
| Compliance support | GDPR/DPDP/HIPAA/PCI + reports | Good | Via monitoring | Deep | Strong in MS | None |
| Pricing transparency | Public tiers (from $72–144/user/yr) | Quote | Published-ish | Enterprise quote | Bundled with M365 tiers | Free |
| India fit & support | Strong channel, TechBag GST | Channel | Channel | Enterprise | Microsoft India | N/A |
| Best fit | SMB/mid-market wanting DLP + insider risk, practically | SMB DLP-first buyers | Insider-risk/UAM-first | Large enterprise, deepest DLP | All-Microsoft estates | Nobody — data needs protecting |
Which email-security approach fits you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose Safetica if…
- ✓You're SMB or mid-market wanting real DLP + insider risk, practically
- ✓You want both data-leak prevention AND behaviour monitoring in one
- ✓You need cloud + endpoint coverage and compliance evidence
- ✓You value quick deployment, accessible pricing and local support
Endpoint Protector if…
- ✓You want a DLP-first SMB specialist
Teramind if…
- ✓Your priority is insider-risk / user-activity monitoring
Forcepoint / Purview DLP if…
- ✓You're a large enterprise (or all-Microsoft) wanting the deepest DLP
No DLP if…
- ✓Never — sensitive data needs protecting and insiders watching
What do email threats cost you?
Drag the sliders (count users; IT-hour cost as loaded rate). Estimates assume time saved on manual data-handling oversight and incident cleanup once DLP and insider-risk monitoring are automated — but the far larger, unpriced win is the avoided breach or IP theft (insiders and data leaks are leading causes) and DPDP compliance. Illustrative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.
Three ways to consume it
Safetica's cloud platform has public per-user annual tiers: Standard from $72 (~₹6,100), Premium from $96 (~₹8,200; adds AI Smart Tags, shadow copy, SIEM), Enterprise from $144 (~₹12,300; unlimited reporting, 36-mo retention). On-Prem is quote-only. TechBag right-sizes the tier and quotes in INR/GST with local support.
Standard — from $72/user/yr (~₹6,100)
Best for core DLP + insider risk
- Standard ~$72 · Premium ~$96 · Enterprise ~$144 /user/yr (≈₹6,100/8,200/12,300)
- DLP across channels + insider-risk monitoring
- Cloud (M365/Google WS) + endpoint
- Real-time alerts & reporting
+ Platform add-ons
Best for a broader rollout
- Scoped to your estate
- Add-on modules as needed
- Phased, right-sized deployment
Premium $96 / Enterprise $144 (~₹8,200–₹12,300)
Best for more
- Premium: AI Smart Tags, shadow copy, SIEM
- Enterprise: unlimited reporting, 36-mo retention
- TechBag scopes the right tier in INR/GST
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your device counts and current tools — we’ll model it against what you spend today.
The 8 questions to ask every vendor
Take this into your next vendor call — including ours.
Identify your sensitive data (customer, financial, IP, personal) and where it lives — what you're protecting.
List the channels that worry you — email, USB, cloud uploads, print, clipboard — for DLP policies.
Consider your insider-risk concerns — departing employees, unusual access, policy violations — that behaviour monitoring addresses.
Confirm you need both endpoint and cloud (M365/Google Workspace) coverage — Safetica does both.
Map to your obligations (DPDP, GDPR, HIPAA, PCI) and the evidence you need.
Choose the tier — Standard, Premium (adds Smart Tags/shadow copy/SIEM) or Enterprise (unlimited reporting, 36-mo retention).
Confirm Safetica fits your size — SMB/mid-market practical DLP, not enterprise-heavy complexity.
Right-size per-user licensing and quote in INR/GST — TechBag scopes it (public tiers from $72–144/user/yr).
Questions buyers ask
Ready for practical data protection?
Scope DLP + insider-risk protection (control sensitive data across channels, spot risky insiders, cover cloud and endpoint), pick the right tier, or let a TechBag advisor plan your data protection.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.