- BFSIBanking, Financial Services & Insurance
- HealthcareComing soon
- ManufacturingComing soon
- Retail & E-CommerceComing soon
SureAsset
Every asset’s biography — procurement to retirement, custody to audit — in a registry that stays true because verifying it takes an afternoon, not a week.
How it’s rated
Full scoreboard ↓Quick answer
SureAsset is 42Gears' cloud-based asset lifecycle management product — the newest of the eight-product lineup: physical and digital assets tracked from procurement to retirement, with assignment history, audits, warranty and contract timelines, and lifecycle states that reflect reality instead of a fixed-asset register from three years ago. It pairs naturally with SureMDM fleets (the devices are already inventoried) and extends the same discipline to everything that isn't a managed endpoint — peripherals, licences, furniture-with-a-tag, the lot.
The 42Gears product family
This page covers SureAsset — the lifecycle layer. The rest of the 42Gears lineup:
Quick facts
30-second orientation- Product
- SureAsset — asset lifecycle management, the newest Sure product
- Vendor
- 42Gears Mobility Systems (Bengaluru-born, 2009 · founder-run)
- Category
- ITAM / asset lifecycle management
- Scope
- Physical AND digital assets — devices, peripherals, licences, equipment
- Lifecycle
- Procurement → assignment → audits → maintenance → retirement
- Assignment
- Who holds what, since when — with full custody history
- Timelines
- Warranties, AMCs and contracts with expiry visibility
- Audits
- Scan-based verification — the physical count that takes hours, not weeks
- Pairing
- Natural companion to SureMDM-managed device fleets
- In India via
- TechBag — quotes, trials, GST invoicing, Tier-1 support
Understand asset management before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is asset lifecycle management?
Asset lifecycle management tracks everything the organisation owns through explicit states — procured, in stock, assigned, in repair, retired — with custody history, money dates (warranties, AMCs, licences) and physical verification.
SureAsset is the frontline-shaped version: scan-audit discipline, site/depot structure, and physical-plus-digital scope in one registry.
The 2022 spreadsheet vs the living registry — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Fixed-asset spreadsheet + clipboards | Lifecycle registry (SureAsset) |
|---|---|---|
| The register | A spreadsheet from 2022, quietly distrusted | A live registry verified by scan audits |
| Who has what | Email archaeology and hurt feelings | Custody chains with issue/return history |
| Warranties & AMCs | Expired unnoticed; repairs paid twice | Expiry alerts before the lapse |
| The annual audit | A week of clipboards, then estimates | An afternoon of scanning, then facts |
| Leaver clearance | 'Did he return the laptop?' — nobody knows | A checklist from custody records |
| Repair-or-replace | Anecdotes and the loudest voice | Per-asset repair history and cost |
| Licences | A wiki page and optimism | Counts and renewal dates in the registry |
| Cost shape | Ghost assets, lapsed warranties, double buys | A light subscription that finds its own fee |
Adoption is incremental — seed the registry, tag a pilot site, and let the first audit’s discrepancy list argue for the rest.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Asset Registry
Every asset — tagged, categorised, attributed — in one cloud registry that replaces the fixed-asset spreadsheet nobody trusts.
Lifecycle Engine
Procured, in stock, assigned, in repair, retired — assets move through explicit states with dates and owners, not tribal memory.
Assignment Layer
Who holds what since when — issue and return workflows with history, so 'where's the projector' has an answer.
Timeline Tracker
Warranty ends, AMC renewals and contract expiries surfaced before they lapse — the money dates nobody remembers, remembered.
Audit Toolkit
Scan-based audits reconcile the registry against the floor — the annual count becomes an afternoon with a barcode scanner.
One agent on every machine, one console over all of them — modules attach without a second operational world.
Twelve capabilities. Track, operate, prove.
SureAsset replaces the distrusted spreadsheet — and the ghost assets, lapsed warranties and leaver-laptop mysteries it breeds.
Unified Asset Registry
Physical and digital assets in one structured registry — categories, attributes, locations and tags replace the spreadsheet's fifteen inconsistent columns.
Procurement-to-Retirement States
Explicit lifecycle states with dates and actors — the laptop's whole biography from PO to disposal certificate.
Assignment & Return Workflows
Issue to a person, site or project; get it back with history intact — custody chains end the 'who has the projector' hunts.
Tagging & Scan Identification
Barcode/QR tagging makes every asset scannable — identification in seconds at the desk, the depot or the audit.
Warranty & AMC Timelines
Expiry visibility before the lapse — the repair that should have been free stops being a surprise invoice.
Contract & Licence Tracking
Software licences, leases and service contracts with counts and renewal dates — digital assets get the same discipline as hardware.
Scan-Based Physical Audits
Walk the floor with a scanner; the registry reconciles itself — found, missing and misplaced surface in hours, not audit-season weeks.
Repair & Maintenance Records
Tickets, costs and downtime per asset — the machine that's been repaired four times finally argues for its own replacement.
Site & Location Structure
Assets by office, depot, floor and room — the org's physical reality modelled, so audits and moves have coordinates.
Value & Depreciation Views
Purchase values and asset ageing visible per category — finance's fixed-asset questions answered from the same registry IT uses.
Registers & Reports On Demand
Asset registers, audit outcomes, expiry calendars and custody logs exported when asked — audit season loses its dread.
SureMDM Fleet Pairing
Managed devices are already inventoried live — SureAsset extends the same discipline to everything an agent can't run on.
See the platform behind it
Official 42Gears videos — the operational discipline SureAsset extends across the estate.
Take the Pain out of Mobile Device Management
The operational philosophy SureAsset extends beyond managed devices.
SureMDM by 42Gears — Unified Endpoint Management
The live device inventory SureAsset pairs with.
42Gears Things Management Technology
The widest device net — and the asset discipline that follows it.
Want a live, India-context walkthrough on your own fleet?
Book a guided demo →Every org has an asset register. Almost none of them are true.
Here’s what genuinely sets SureAsset apart from the alternatives.
The register that matches the floor
Fixed-asset spreadsheets diverge from reality the week they're saved. A lifecycle registry with scan-based audits stays true — because verification is an afternoon, it actually happens.
Custody chains end the hunts
Issue/return workflows with history mean 'where's the projector' and 'who had this laptop before it broke' have instant answers — and leavers' clearance checklists write themselves.
The money dates, remembered
Warranty expiries, AMC renewals and licence counts surface before they lapse — the free repair claimed, the double-bought licence avoided, the renewal negotiated in time.
Physical AND digital in one ledger
Laptops, scanners, SIM cards, software licences and the depot's forklift-mounted tablets — one registry, one discipline, instead of three trackers and a wiki page.
Frontline-shaped, like everything 42Gears
Built by the vendor whose customers run depots, fleets and sites — the location structures, scan workflows and rugged realities are native, not adapted from a desk-IT tool.
One vendor across the estate's life
SureMDM manages the working device; SureAsset tracks it before enrollment and after retirement — plus everything that never gets an agent. The estate's whole biography, one vendor.
The numbers behind the platform
What your SureAsset journey looks like
Estate census
TechBag advisors scope categories, locations and the existing spreadsheet's shape — and identify what SureMDM already inventories live.
Registry seeded & tagged
Bulk import, barcode/QR tags on the pilot site's assets, custody workflows configured.
First real audit
Scan-audit the pilot site and reconcile — the discrepancy list IS the business case, presented to whoever doubted it.
Lifecycle steady state
Issues and returns flow, expiry alerts fire, audits are afternoons, and finance trusts the register. TechBag handles renewals.
Trusted across frontline industries in 170+ countries
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“Our fixed-asset register was a 2022 spreadsheet everyone quietly distrusted. The first scan audit found 8% of assets weren't where it said. Now the registry IS the truth.”
“Leaver clearance went from an email chase to a checklist generated from custody records. HR loves IT for the first time in memory.”
“Warranty expiry alerts claimed three free repairs in the first quarter that we'd have paid for. The product found its own budget line.”
“Depot audits take an afternoon with a scanner instead of a week with a clipboard. The team fights over who gets to do them now. Almost.”
“Devices live in SureMDM; everything else — peripherals, SIMs, the signage screens' mounts — lives in SureAsset. One vendor, whole estate.”
“It's the newest Sure product and occasionally feels it — some workflows are still growing. The cadence of updates is reassuringly 42Gears though.”
“Licence tracking caught a double-purchased software renewal. Finance now attends the ITAM review voluntarily.”
“The repair history on one packing station finally justified replacing it — four repair invoices in one screen beats anecdotes.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the asset management market — tap any vendor to see why it sits where it does.
TechBag ITAM Grid
Execution strength vs product vision — the classic market map, minus the paywall.
The frontline-shaped newcomer — lifecycle discipline at utility pricing, growing fast. This page's subject.
Lifecycle Depth × Implementation Lightness
The grid nobody publishes — ITAM capability vs how long before the register is actually true.
Practical lifecycle depth at days-not-months lift — the utility corner, with room to grow.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
SureAsset vs the ITAM field
Honest lanes from enterprise suites to open source — the main rival everywhere remains the spreadsheet.
| Dimension | SureAsset | ServiceNow ITAM | Freshservice (assets) | AssetPanda | Snipe-IT |
|---|---|---|---|---|---|
| Heritage & focus | Frontline-shaped ALM (new) | Enterprise ITAM suite | ITSM-attached assets | Flexible asset tracker | Open-source ITAM |
| Physical + digital scope | Both, one registry | Both, deeply | Both, ITSM-flavoured | Physical-leaning | IT-hardware-leaning |
| Scan-based audits | Core workflow | Available | Available | Strong | Basic |
| Device-fleet pairing | SureMDM-native | Via integrations | Via integrations | Standalone | Via API |
| Lift & complexity | Days | A programme | Moderate | Light | Your hosting |
| Economics | Light subscription | Enterprise | Suite-bundled | Per-asset SaaS | Free + hosting |
| Best fit | Frontline & 42Gears estates | ServiceNow enterprises | Freshservice shops | SMB trackers | Self-host teams |
Which ITAM approach is right for you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose SureAsset if…
- ✓Your estate spans depots, sites and frontline gear — not just office laptops
- ✓You run SureMDM — the estate gets one vendor across its whole life
- ✓Scan-audit discipline matters more than enterprise ITAM depth
- ✓Warranty/AMC/licence dates keep lapsing expensively
Choose ServiceNow if…
- ✓The enterprise already runs on ServiceNow
- ✓SAM depth (software licensing at scale) is the core need
Choose Freshservice if…
- ✓Assets should live inside your existing helpdesk
Choose AssetPanda if…
- ✓A simple mobile-first tracker fits the whole need
Choose Snipe-IT if…
- ✓Self-hosting appeals and the estate is IT-hardware-shaped
What does the untrue register cost you?
Drag the sliders (count tracked assets). Estimates assume ~1.5 hours per asset per year across audit labour, asset hunts, lapsed-warranty repairs and clearance chases, with ~65% removed by scan audits, custody chains and expiry alerts — illustrative and conservative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.
Three ways to consume it
SureAsset prices as a light per-asset subscription. TechBag folds it into your 42Gears quote with GST invoicing.
Standalone SureAsset
Best for the register problem
- Cloud registry + scan audits
- Custody, warranties, contracts
- Running in days, not quarters
With SureMDM
Best for managed estates
- Devices live in MDM, lifecycle here
- One vendor across the estate’s life
- Clean lanes, no double entry
Full 42Gears estate
Best for frontline consolidators
- MDM + kiosk + signage + assets
- One renewal, one throat to choke
- TechBag models the bundle
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your device counts and current tools — we’ll model it against what you spend today.
The 8 questions to ask every ITAM vendor
Take this into your next vendor call — including ours.
Scan-audit one site against your current register in the trial. The discrepancy percentage is your business case.
Issue, transfer and return one asset end-to-end — the workflow your leaver-clearance process will live on.
Load your warranties and AMCs, and count what's already lapsed unnoticed. (Brace yourself.)
Barcode vs QR, label stock, printer access — plan the physical tagging sprint properly.
Agree what lives in SureMDM (live device telemetry) vs SureAsset (lifecycle & custody) — the pairing works best with clean lanes.
Map your real sites/floors/rooms before importing — retrofitting structure hurts.
Show finance the depreciation/value views early — their buy-in turns ITAM from IT chore to org discipline.
It's a young product: verify your must-have workflows exist in the current release, not the roadmap.
Questions buyers ask
Ready to evaluate SureAsset?
Get a quote, scope a pilot-site audit against your current register, or bring the spreadsheet and let a TechBag advisor count its ghosts.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.