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SureMDM
The frontline veteran’s flagship — nine platform families, fifteen years of rugged scar tissue, and a kiosk/browser/signage suite bundled into every plan.
How it’s rated
Full scoreboard ↓Quick answer
SureMDM is 42Gears' flagship UEM: one console for Android, iOS/iPadOS, macOS, Windows 10/11, Linux, Wear OS, VR headsets, ChromeOS and IoT/Things — the widest platform net in the industry, built by the frontline veteran founded in Bengaluru in 2009. It carries deep rugged-device support (Zebra, Honeywell, Datalogic), and every plan bundles SureLock (kiosk), SureFox (secure browser) and SureVideo (signage). 23,000+ customers run 7M+ devices on the 42Gears platform across 170+ countries.
The 42Gears product family
This page covers SureMDM — the flagship. The rest of the eight-product lineup:
Quick facts
30-second orientation- Product
- SureMDM — the flagship of the eight-product 42Gears lineup
- Vendor
- 42Gears Mobility Systems (Bengaluru-born, 2009 · founder-run)
- Category
- UEM — mobiles, desktops, rugged, wearables and IoT in one console
- Platforms
- Android · iOS · macOS · Windows · Linux · Wear OS · VR · ChromeOS · IoT
- Signature
- Rugged fleets — Zebra, Honeywell, Datalogic ecosystems, first-class
- Bundle
- SureLock + SureFox + SureVideo included in every plan
- Enrollment
- Android ZTP · Samsung Knox · Apple ABM/ADE · Windows provisioning
- Scale
- 23,000+ customers · 7M+ devices · 170+ countries
- Licensing
- Per device / year — Standard & Premium plans
- In India via
- TechBag — quotes, trials, GST invoicing, Tier-1 support
Understand UEM before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is unified endpoint management?
UEM is one console for every device class your business runs — and at 42Gears, “every” is unusually literal: phones, laptops, rugged scanners, kiosks, smartwatches, VR headsets, ChromeOS and IoT boxes.
It covers the lifecycle: enrollment (devices arrive managed), policy (configuration by group), apps and content (silently provisioned) and security (lock, wipe, comply, prove) — across nine platform families.
Per-platform tools vs one frontline console — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Per-platform tools + site visits | Frontline console (SureMDM) |
|---|---|---|
| Consoles | A tool for phones + another for POS + nothing for watches/IoT | Nine platform families, one console |
| Rugged devices | Manually staged, one by one, per site | Batch OEM enrollment — Zebra/Knox/ABM rails |
| Kiosk software | A separate vendor, bill and agent | SureLock bundled in the plan |
| Field failures | A site visit per wedged device | Remote screen, remote fix, remote recovery |
| Mass rollouts | Weeks of per-device touching | Composite jobs — chained actions in one push |
| Lost device | Change passwords and hope | Locate, alarm, lock, wipe — minutes |
| Signage & browsing | Two more point tools | SureVideo + SureFox, same bundle |
| Cost shape | 3-4 tools plus site-visit labour | Per-device plans with the suite included |
Adoption is incremental — platforms enroll in waves, and the per-platform tools retire at each renewal.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Nix Agent
42Gears' agent across nine platform families — the same enrollment-to-action pipe on a Zebra scanner, a MacBook and a VR headset.
Console
Devices, policies, jobs and dashboards for the whole estate — with composite jobs that chain actions across thousands of devices.
Enrollment Rails
Android zero-touch, Samsung Knox, Apple ABM/ADE, Windows provisioning and bulk QR flows — corporate hardware ships managed.
Sure Suite
SureLock, SureFox and SureVideo deploy and configure from the SureMDM console — kiosk, browser and signage as policy, not projects.
Things Layer
Sensors, printers, watches and industrial edge boxes enrolled and monitored — the device classes desk-fleet UEMs don't even list.
One agent on every machine, one console over all of them — modules attach without a second operational world.
Twelve capabilities. Built for the frontline.
SureMDM replaces the per-platform tool zoo — and the kiosk, browser and signage bills — with one veteran console.
Nine-Platform Coverage
Android, iOS, macOS, Windows, Linux, Wear OS, VR, ChromeOS and IoT — the widest net in the industry, by a distance.
Zero-Touch Enrollment
Android ZTP, Samsung Knox, Apple ABM/ADE and Windows provisioning — hardware arrives already managed, from the box to the floor.
Rugged Ecosystem Depth
Zebra, Honeywell, Datalogic, Panasonic and the industrial Android world — OEM-level integrations refined over fifteen years.
Policy & Configuration
Wi-Fi, email, restrictions, certificates by device group — plus composite jobs that chain installs, scripts and settings in one push.
SureLock Kiosk (Bundled)
The veteran kiosk product deploys as a SureMDM policy — single-app, multi-app and tamper-proof lockdown across the frontline.
Remote Screen & Support
See and control device screens remotely — including rugged hardware in the field — with file transfer and support workflows.
App & Content Management
Managed Play, Apple VPP, enterprise catalogues and file distribution — the fleet's software maintains itself.
Wear OS, VR & Things
Smartwatches on delivery wrists, headsets in training rooms, printers and sensors on the floor — enrolled, policied, monitored.
Location & Geofencing
Live tracking, geofenced policies and movement history — the scanner that locks itself when it leaves the warehouse.
Remote Lock, Wipe & Locate
Lost device locked in seconds, wiped if it stays lost — with locate-and-alarm for the merely misplaced.
Compliance & Reporting
Rooted-device detection, policy drift flags, scheduled reports and dashboards — posture your auditors accept without a meeting.
SureAsset & SuperHub Adjacent
Asset lifecycle (SureAsset) and channel multi-tenancy (SuperHub) extend the same platform — one vendor across the estate's whole life.
Watch SureMDM in action
Official demos — the console, the rugged story and the Linux depth.
SureMDM by 42Gears — Unified Endpoint Management
The flagship console — enrollment to policy across nine platform families.
Rugged Device Management with SureMDM
The home turf: Zebra, Honeywell and industrial Android managed at fleet scale.
SureMDM for Linux OS
Linux device management done properly — the platform most UEMs footnote.
Want a live, India-context walkthrough on your own fleet?
Book a guided demo →Every UEM demos well on iPhones. Try enrolling a forklift scanner.
Here’s what genuinely sets the frontline veteran apart from the desk-fleet crowd.
The widest platform net, period
Nine platform families including Wear OS, VR and IoT. If your estate includes hardware other UEM demos can't enroll, the shortlist writes itself.
Fifteen years of rugged scar tissue
Zebra, Honeywell and Datalogic integrations refined since 2009 — the OEM quirks, batch enrollments and battery realities that only tenure teaches.
The Sure suite rides free
SureLock, SureFox and SureVideo — each a respected standalone product — come inside every SureMDM plan. That's a kiosk, browser and signage bill you don't pay.
Volume-fleet economics
Priced for thousand-device frontline estates, not per-seat knowledge workers — with SOTI-class rugged coverage at mid-market rates.
Bootstrapped stability
Founder-run and profitable since 2009 — no acquisition lurches, no PE squeeze, no roadmap whiplash. The vendor will outlast your hardware refresh cycle.
India-engineered advantage
Bengaluru engineering means your-timezone support and pricing that respects the market — 42Gears blazed the trail Scalefusion and Hexnode later followed.
The numbers behind the platform
What your SureMDM journey looks like
Frontline census & plan map
TechBag advisors inventory devices by platform and ruggedness — including the watches and IoT boxes — and map use cases to Standard vs Premium plans.
Trial on the hard hardware
30-day trial — the Zebra that wedges, the Linux box, the VR headset. OEM enrollment rails wired to your accounts.
Waves & kiosk conversions
Corporate enrollment in waves, SureLock kiosk profiles on the frontline, SureVideo on the screens — the bundle earning its keep.
Full-estate steady state
Nine platform families visible in one console; SureAsset and channel options attach where they earn it. TechBag handles renewals.
Trusted across frontline industries in 170+ countries
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“1,200 Zebra scanners across four warehouses, enrolled in batches over a weekend. The OEM integrations clearly weren't written last year.”
“We manage Android handhelds, Windows POS, two Linux servers and — genuinely — smartwatches for the delivery crew. One console. Nobody else even quoted the watches.”
“SureLock bundled into the MDM plan saved us a separate kiosk-software bill we'd already budgeted. The finance team thinks I negotiated hard.”
“Composite jobs chain app installs, config and reboots in one push across thousands of devices. Rollouts that took weeks take an evening.”
“The console shows its age in places — some screens feel a decade older than others. The engine underneath, though, just works.”
“VR headsets for training enrolled like any other device. Our L&D team thinks IT are wizards now.”
“Support is responsive and India-timezone, which for us beats a prettier dashboard with a 2 a.m. help desk.”
“Apple management covers the essentials well; Apple-heavy shops chasing every macOS niche should compare with Jamf. For our mixed fleet it's more than enough.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the UEM market — tap any vendor to see why it sits where it does.
TechBag UEM Market Grid
Execution strength vs product vision — the classic market map, minus the paywall.
The frontline veteran: widest platform net, deepest rugged tenure, bundled suite — carrying a console that trades polish for battle-hardening. This page's subject.
Frontline Depth × Runnability
The grid nobody publishes — rugged/frontline depth vs whether a lean ops team can run it.
Frontline depth few can match — rugged OEMs, kiosk veteranship, IoT reach — at runnability that's honest rather than glamorous.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
SureMDM vs the UEM field
Feature matrices hide the questions that decide frontline deals: rugged truth, bundle math and platform frontier. Here they are.
| Dimension | SureMDM | SOTI MobiControl | Scalefusion | Hexnode UEM | Microsoft Intune |
|---|---|---|---|---|---|
| Heritage & focus | Frontline veteran (2009) | Rugged enterprise (1995) | Modern frontline (Pune) | Mid-market UEM (Kochi) | Enterprise default |
| Platform coverage | 9 families — the widest | Broad + rugged | 6 incl. Linux/ChromeOS | 6 incl. tvOS/Fire OS | Microsoft-world breadth |
| Rugged ecosystem depth | 15 years of OEM ties | The co-veteran | Good and growing | Good | Via OEMConfig effort |
| Kiosk lockdown | SureLock — the veteran | Capable | Class-leading | Class-leading | Exists, complex |
| Bundled extras | Kiosk + browser + signage | À la carte | Trio priced separately | Tier-gated | Suite-bundled |
| Console & runnability | Battle-tested, dated in spots | Enterprise-heavy | Modern and clean | Lean-team friendly | Steep |
| IoT / wearables / VR | The differentiator | IoT capable | Not the lane | Apple TV/Fire OS | Not the lane |
| Support & tenure | India-timezone, veteran | Enterprise-grade | ~9.5/10 scores | Famously responsive | Enterprise queue |
| Licensing economics | Volume-fleet friendly | Enterprise-priced | Sharp entry tiers | Tiers from ~$1 | Bundled-or-pricey |
| Best fit | Rugged/frontline volume fleets | Enterprise standardisations | Modern converged buyers | Mixed fleets w/ Apple oddballs | M365 enterprises |
Which UEM is right for you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose SureMDM if…
- ✓Rugged hardware (Zebra/Honeywell/Datalogic) is core to operations
- ✓Your estate includes wearables, VR or IoT nobody else will enroll
- ✓The bundled Sure suite (kiosk/browser/signage) replaces separate bills
- ✓Volume-fleet pricing and India-timezone support matter
Choose SOTI if…
- ✓A global enterprise standardisation with enterprise budget
- ✓Consultant-led deployment is planned anyway
Choose Scalefusion if…
- ✓Modern console polish is a priority
- ✓The identity/security trio appeals — see its TechBag hub
Choose Hexnode if…
- ✓Apple TV or Fire OS sit in your estate
- ✓The XDR/IdP fabric appeals — see its TechBag hub
Choose Intune if…
- ✓You're E3/E5 licensed already
- ✓The fleet is desk-first, frontline-second
What does device chaos cost you?
Drag the sliders (count all devices — scanners and screens included). Estimates assume ~6 manual IT-hours per unmanaged device per year — staging, fixes, resets and the site visits wedged devices demand — with ~65% removed by batch enrollment, kiosk automation and remote support. Illustrative and conservative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.
Three ways to consume it
SureMDM (India-built) publishes per-device pricing with the Sure suite included (below, USD & indicative INR); add-ons like SureAccess ZTNA and SureIdP price separately. TechBag turns any fleet mix into a GST-compliant quote in INR.
SureMDM Standard
Best for core fleet management
- SureLock, SureFox, SureVideo included
- All nine platform families
- Volume-friendly, billed annually
SureMDM Premium
Best for advanced operations
- Deeper automation and analytics
- Advanced security & compliance
- The full SureMDM capability
Add-ons & MSP
Best for ZTNA/identity & partners
- SureAccess ZTNA ~$1.99/device, SureIdP ~$3.49/user
- SuperHub multi-tenant for MSPs
- TechBag models margin per device
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your device counts and current tools — we’ll model it against what you spend today.
The 8 questions to ask every UEM vendor
Take this into your next vendor call — including ours.
Enroll YOUR weirdest devices in the trial — the rugged scanner, the watch, the IoT box. That's where vendors separate.
Zebra StageNow, Knox, ABM wired to YOUR accounts during the trial — batch enrollment is the whole rugged game.
Price SureLock + SureFox + SureVideo as standalone tools, then note they're included. That delta is real budget.
Wedge a locked-down device deliberately and watch recovery. Field economics live here.
Drive the console yourself for a week — capability is deep, polish varies. Decide what your team weights.
Which features live in Standard vs Premium? Map YOUR use cases before comparing prices.
Raise a real ticket during the trial and time the India-timezone response.
Will SureAsset (assets) or SuperHub (channel) matter later? One vendor across the estate's life changes the five-year math.
Questions buyers ask
Ready to evaluate SureMDM?
Get a quote, scope a trial on your hardest hardware, or bring your device census and let a TechBag advisor map the plans with you.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.