Vendor hubProtective DNS · published priceTechBag Intel Hub

DNSFilter

Protective DNS priced in public, from $1.00 a licence a month— DNSFilter’s threat and content filtering for networks and roaming devices, its plans and add-ons, and what India buyers must check. This hub covers one DNSFilter product.

1 intel page insideCore $1.00 · Plus $2.25 a licence14-day trial

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The company, at a glance

Founded2015 · Washington, D.C. · co-founder Ken Carnesi is CEO
OwnershipPrivate, venture-backed · ~$48.5M disclosed (2021 + 2023)
Scale57,000+ organisations, by DNSFilter’s homepage (Oct 2026)
RecognitionGigaOm DNS Security Radar 2024: Challenger
IndiaNo Indian office, resolver city or partner documented

Quick answer

DNSFilter is a protective-DNS service from DNSFilter, Inc., founded in October 2015, based in Washington, D.C. and led by co-founder and CEO Ken Carnesi. It sells one business product in Core, Plus and Enterprise plans: Core is $1.00 a licence a month billed yearly, for networks and relays only, and Plus at $2.25 adds roaming clients. It bills by roaming device or by each 10,000 daily DNS queries from a network. No Indian resolver city is documented. Read more ↓ Show less ↑
The portfolio

One intel page. Protective DNS, content filtering and roaming clients.

DNSFilter sells one business product — the linked card is a full intel page covering the Core, Plus and Enterprise plans, the roaming clients, DNS PreCheck, CyberSight and every paid add-on.

SecureTransit

Platform & engine

A $2.00-a-licence-a-month add-on on Plus and Enterprise that wraps Windows Roaming Client traffic in a WireGuard or IKEv2 tunnel, sold only on sales-managed accounts. DNSFilter’s help centre says it is not a full VPN product, so it is covered on the DNSFilter page

Zorus

Platform & engine

An endpoint web-filtering and user-behaviour company from Tampa, acquired on 7 April 2025. Its ideas now ship inside DNSFilter as DNS PreCheck and CyberSight; zorustech.com still serves the legacy base, which moves once the DNSFilter agent reaches parity

Guardian

Platform & engine

A firewall and VPN privacy app for home and family on iOS, macOS, Android, Windows and FireOS, up to six devices a subscription, acquired in 2022. A consumer app, not a business product, so it fits no TechBag guide

Webshrinker

Platform & engine

The website categorisation engine DNSFilter bought in 2018 and the source of its content categories. TechBag found no current standalone price, so it is treated as the engine behind DNSFilter, not a product to buy

OEM programme

Platform & engine

DNSFilter licenses its filtering for other companies to embed, and says it protects millions of consumer devices this way, Amazon’s eero among them. N-able DNS Filtering is built on DNSFilter technology under such a licence

MSP pricing

Platform & engine

A separate scheme for managed service providers that starts at $150 a month with tiered plans and a monthly minimum spend. It is a way to buy the same product for many clients, covered on the DNSFilter page

DNSFilter sells 1 of the products TechBag carries in network security & SASE. The Network Security & SASE guide shows how the category splits and which part is yours. →

The thesis

Why “a printed price” is the whole story

Most protective-DNS services in TechBag’s guide are quoted, sold through MSPs or bundled into a bigger platform. DNSFilter prints its price, $1.00 or $2.25 a licence a month, and opens a 14-day trial, so a small team can deploy it the same day. The trade-off is depth: it filters by domain, with no TLS inspection, proxy or CASB.

01
Where every query is answered

Anycast resolver network

DNSFilter documents more than 80 data centres and 200+ anycast servers; queries go to the nearest node, and no Indian city is named in that list.

02
The local forwarder for each site

DNS Relay

A forwarding resolver run as Docker, a binary or a VM, so policies can follow LAN subnets and internal domains still resolve on your own servers.

03
The agents for devices off the network

Roaming Clients and DNS PreCheck

Plus brings a client to all five platforms, Windows to Chrome; on Windows 3.0+, DNS PreCheck filters on the device and fails open by default.

04
Policy, reports and the log trail

Dashboard and Data Export

Policies, Insights reports and CyberSight sit in one console with SSO and MFA; query logs last 9 days unless the $0.25 Data Export add-on ships them out.

Start with what must be covered — networks, roaming devices or both — then choose Core or Plus.

The trophy wall

Peer & market recognition

Every claim on this hub traces to one of these public signals.

GigaOm

Challenger, DNS Security Radar 2024

in version 2.0, dated 29 February 2024, placed just outside the Leaders circle; DNSFilter states no position for the newer v3 report

G2

4.6 stars from 272 user reviews

as DNSFilter’s analyst page lists it, beside seasonal G2 badges; review-site awards, not an analyst ranking

Gartner

Peer Insights “Customer First” badge

a vendor programme badge built on reviews; DNSFilter appears in no Gartner Magic Quadrant

Omdia

“On the Radar” profile

Omdia profiles DNSFilter as security delivered through DNS with plans to widen filtering; a profile, not a ranking

Capterra

4.8 out of 5 from user reviews

shown on DNSFilter’s own pages alongside its G2 badges, so read it as user sentiment rather than an assessment

Apr 2025

Acquired Zorus

terms undisclosed; Zorus’s on-device filtering and behaviour analytics returned as DNS PreCheck and CyberSight

Compliance

SOC 2 certified

the badge DNSFilter shows on its product page; ask for the current report during procurement

Security record

No CVEs found in NVD

an NVD keyword search for DNSFilter and Zorus returned no entries on 2 October 2026; no vendor advisory page was found either

By the numbers

The company in six figures

57,000+
organisations protected, the figure on DNSFilter’s homepage when TechBag checked in October 2026
— DNSFilter homepage, October 2026
200 billion
DNS queries a day, as DNSFilter’s homepage counts them
— DNSFilter homepage, October 2026
80+
data centres in DNSFilter’s anycast network, with more than 200 anycast servers, none in a named Indian city
— DNSFilter platform documentation, June 2026
10 days
earlier than traditional feeds, on average, that DNSFilter says it flags zero-day domains
— DNSFilter product page (vendor claim)
9 days
of query logs kept on every plan; CERT-In’s 180 needs the Data Export add-on to a SIEM or S3
— DNSFilter platform documentation
6,000+
managed service provider partners, by DNSFilter’s count
— DNSFilter homepage, October 2026

See the platform, hear the pitch

DNSFilter (official)·Overview · 1 min

DNSFilter: A Protective DNS That Stays One Step Ahead

A February 2025 short on how DNSFilter blocks threats at the DNS layer before a connection is made.

DNSFilter (official)·Brand film · 1 min

DNSFilter: Making the Internet Safer for All

An August 2024 brand film on the company’s mission; a pitch, not a product demo.

DNSFilter (official)·Webinar · 46 min

Zorus to DNSFilter with Brett Cheloff

A June 2025 webinar in which the former Zorus CEO, now Chief Product Officer, walks through folding Zorus into DNSFilter.

The market maps

Where DNSFilter sits — the grids

Two company-level views you won’t find on any vendor site — tap any dot for the rationale. The category-level grid lives on the product page.

Grid 01 · The portfolio

DNSFilter Across Its Solution Areas

Each dot is a DNSFilter solution area: competitive position vs category momentum.

Emerging betsCrown jewelsSteady nicheAnchor strengths
Protective DNS for networksDNSFilter

The core job: point a router, firewall or DHCP at the anycast resolvers, from $1.00 a licence a month on Core.

Grid 02 · The industry

Price Transparency × Inspection Depth

How much of each vendor’s price you can read before talking to sales vs how far its web control goes beyond the DNS layer.

Deep, quotedDeep and pricedDNS layer, quotedDNS layer, priced
DNSFilterDNSFilter

Two plans priced in public with a 14-day trial; filtering stops at the DNS layer, with no TLS inspection, proxy or CASB.

Positions are TechBag’s illustrative synthesis of public review-platform standings and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.

Track 01 · Beginner guides

New to this? Learn it properly.

Zero-jargon starting points, in reading order. Each links into the deep education on the product page.

Interactive · 30 seconds

Where should you start with DNSFilter?

Answer three questions; we’ll point you at the right starting product. No email required — this isn’t that kind of quiz.

1. What has to be filtered?

2. What must you see in the reports?

3. What will procurement ask for?

The acronym decoder

Every term on these pages, in one place
Protective DNS
A resolver that refuses to answer for malicious or blocked domains, stopping the connection.
Anycast
One IP address served from many sites, so each query reaches the nearest resolver.
DNS Relay
DNSFilter’s local forwarder that applies site and subnet policy and keeps internal names.
Roaming Client
DNSFilter’s device agent that keeps filtering on when a laptop or phone leaves the office.
DNS PreCheck
On-device filtering in the Windows Roaming Client 3.0+, via a transparent proxy.
CyberSight
DNSFilter’s user behaviour analytics, fed by the Windows client, with an AI usage report.
AppAware
DNSFilter’s blocking of named SaaS apps, more than 400 of them, by their domains.
DoH
DNS over HTTPS: encrypted DNS inside a browser, which can bypass a network DNS filter.
DoT
DNS over TLS: the encrypted channel DNSFilter’s clients and relays use to reach it.
DNSSEC
Signed DNS records that let a resolver prove an answer was not tampered with.
Fail-open
If filtering breaks, traffic flows unfiltered; fail-closed blocks it instead.
Licence (DNSFilter)
One roaming device, or 10,000 DNS queries a day on a network deployment.
Track 02 · Buying guides

Buy it like you’ve done this before

The procurement playbook TechBag runs with IT buyers — steps, licensing cheat-sheet, and the pitfalls that cost quarters.

01

Split networks from devices

List the sites you will point at DNSFilter and the laptops and phones that roam. Sites are counted by query volume, and devices one by one.

02

Pick Core or Plus

If any device leaves the network, or reports must name people, you need Plus at $2.25; Core at $1.00 covers networks and relays alone.

03

Price the add-ons you need

Data Export at $0.25 a licence a month for SIEM or S3, SecureTransit at $2.00 for a Windows tunnel, and Premium Support, which is quoted.

04

Plan the log trail

Query logs last 9 days. For CERT-In’s 180, send them through Data Export to Splunk, Sentinel, QRadar or S3, and set retention there.

05

Close the DoH gap

Firefox turns its own encrypted DNS off for DNSFilter; other browsers need known DoH providers blocked at the firewall before you go live.

06

Get it priced in rupees

DNSFilter publishes USD prices only and names no Indian partner. TechBag counts the licences, adds the add-ons and quotes the total in INR with GST.

The licensing cheat-sheet

ProductLicensing modelHow you enterBest for
CorePer licence a month, billed yearly · networks and DNS Relay only, no roaming clients$1.00 ($240 a year minimum)Office networks
PlusPer licence a month, billed yearly · adds roaming clients, DNS PreCheck, CyberSight and identity$2.25 ($750 a year minimum)Hybrid workforces
EnterpriseQuoted · same feature set as Plus · custom licensing offered above 500 endpointsQuoteLarge estates
MSPTiered plans with a monthly minimum spend, managed per clientFrom $150 a monthManaged service providers
EducationCounted by total students and staff, billed yearlyQuoteSchools and colleges
SecureTransitAdd-on on Plus and Enterprise · Windows tunnel, sales-managed accounts only$2.00 a licence a monthUntrusted Wi-Fi
Data ExportAdd-on on every plan · streams logs to Splunk, Sentinel, QRadar or S3$0.25 a licence a monthLog retention
Premium SupportAdd-on · prioritised cases, faster response targets, two calls a monthQuoteFaster escalation

DNSFilter prints its prices in USD: Core $1.00 and Plus $2.25 a licence a month billed yearly, where a licence is one roaming device or 10,000 network DNS queries a day. Enterprise and Education are quoted, MSP plans start at $150 a month, and add-ons are extra. TechBag gets the total itemised in INR with GST.

Five pitfalls that cost buyers quarters

1

Buying Core for laptops

Core has no roaming client, so devices off the network go unfiltered. Roaming, DNS PreCheck and CyberSight all start at Plus.

2

Counting licences by people

DNSFilter counts roaming devices and network query volume, never people. Someone with a laptop and a phone takes two.

3

Stopping at 9 days of logs

Query logs last 9 days on every plan. CERT-In expects 180, so budget the Data Export add-on and a SIEM or S3 bucket to hold them.

4

Assuming DoH is handled

DNSFilter switches off encrypted DNS in Firefox only. Chrome, Edge and other browsers may still use DoH unless the firewall blocks its providers.

5

Expecting web inspection

DNSFilter decides by domain. It does not decrypt TLS, run a web proxy or act as a CASB; buy a web gateway if you need those.

The evaluation kit

Each intel page carries an 8-question vendor checklist and a value calculator:

Skip the homework entirely

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FAQ

Questions buyers ask about DNSFilter

Yes. DNSFilter sells one business product, reviewed on one TechBag page. Core, Plus and Enterprise are plans of it; SecureTransit, Data Export and Premium Support are add-ons; Zorus is being folded in as DNS PreCheck and CyberSight. Guardian is a consumer app, so it is not paged.

Ready to shortlist DNSFilter?

Open the intel page for the deep dive, or let a TechBag advisor build the case with you — the networks and devices to license, Core or Plus, and the log trail CERT-In expects, quotes, trials, GST invoicing and lifecycle support included.

Stats, positions and figures are illustrative syntheses of public materials; verify before purchase.