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Snowflake
One platform for data, AI agents and apps — analytics, data engineering and AI billed in credits, in Mumbai and Pune at US East prices— Snowflake’s AI Data Cloud, managed Postgres, Observe and the CoCo and CoWork agents, and how each one is billed. This hub covers five Snowflake products.
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The company, at a glance
Quick answer
Five intel pages. Data platform, managed Postgres, observability and AI agents for data work.
Snowflake’s line, product by product — every card is a full intel page, from the AI Data Cloud and Snowflake Postgres to Observe and the two agents renamed in June 2026, CoCo and CoWork.
Snowflake AI Data Cloud
Warehouse, pipelines and AI on one bill.
Four editions at $2, $3, $4 and $6 a credit in Mumbai and Pune, as in US East; Cortex AI, Snowpark and Openflow run on those credits.
Snowflake Postgres
Transactional Postgres in the same account.
Each instance gets a dedicated VM that Snowflake manages; generally available since 24 February 2026, in both Mumbai and Pune.
Observe by Snowflake
Logs, metrics and traces on an Iceberg lakehouse.
Acquired in February 2026 and sold on its own, no Snowflake account needed; OpenTelemetry-native, with 30 days of retention included.
Snowflake CoCo
Formerly Cortex Code; it knows your schemas.
Desktop app, CLI, Snowsight and IDE extensions; billed on model tokens inside an account, with a standalone CLI subscription too.
Snowflake CoWork
Formerly Snowflake Intelligence.
An agent that lets business users ask questions of governed Snowflake data in plain language, metered per token in AI credits.
Cortex AI
Platform & engineAI SQL functions, Cortex Analyst, Cortex Search, Cortex Agents and Cortex AI Gateway, which came with the Natoma purchase. They run inside your account on a separate AI-credit meter priced per million tokens, so TechBag covers them on the AI Data Cloud and CoWork pages rather than on a page of their own
Snowflake Openflow
Platform & engineData ingestion built on Apache NiFi, billed in platform credits; the bring-your-own-cloud deployment uses 0.0225 credits per vCPU-hour. A capability of the platform, not a separate licence, so it is explained on the AI Data Cloud page
Horizon Catalog and Open Catalog
Platform & engineHorizon is the governance layer included with the platform. Open Catalog is Snowflake’s managed Apache Polaris catalogue, charged at 0.5 credits per million requests, a niche item TechBag mentions here only
Snowpark, Streamlit, Marketplace and Unistore
Platform & engineCode in Snowflake, Streamlit apps, the data Marketplace, Native Apps, Notebooks, Snowflake ML and hybrid tables under the Unistore name. All are platform features billed inside the same credits, so none is paged on its own
Snowflake sells 4 of the products TechBag carries in DevOps. The DevOps guide shows how the category splits and which part is yours. →
Why “one bill for data and AI” is the whole story
Most data estates pay one vendor for the warehouse, another for pipelines and a third for the AI layer. Snowflake sellsthe warehouse, ingestion, governance, AI agents and now Postgres on one credit meter, in Mumbai and Pune at US East prices, so the question shifts from integration to cost control. Credits are easy to start and hard to forecast, which is why warehouse sizes and the separate AI meter decide the bill.
Virtual warehouses
Sized XS to 6XL at 1 to 512 credits an hour, doubling per size, and billed per second after a 60-second minimum; Gen2 XS uses 1.35 on AWS.
Storage layer
Charged per TB a month, $23 on demand in Mumbai and Pune and as low as $13.80 on capacity tiers; moving data to another cloud costs extra.
Cortex AI
Models and agents bill in AI credits per million tokens, $2.20 regional or $2.00 global per AI credit, separate from warehouse credits.
Horizon Catalog
The governance layer that ships with the platform; CoCo works with your roles and policies, and CoWork answers over governed data.
Start with the workload — analytics, transactions, telemetry or agents — then size the warehouses before you pick an edition.
Peer & market recognition
Every claim on this hub traces to one of these public signals.
Product revenue $1.49 billion
up 37% year on year in the quarter to 31 July 2026, with total revenue of $1.55 billion, up 35%
828 customers above $1M a year
counted on trailing twelve-month product revenue, a rise of 27% on a year earlier
330+ capabilities made GA
Snowflake’s own count of features reaching general availability in the first half of its fiscal year
Leader, analytics MQ, 2019
the Magic Quadrant for Data Management Solutions for Analytics; historic, as TechBag verified no current placement
Acquired Observe, Inc.
preliminary consideration of about $596 million in Snowflake’s 10-Q; Observe still sells to non-customers
Acquired Natoma
an enterprise MCP and agent-identity company whose technology now sits behind Cortex AI Gateway
Urban Company, Piramal Finance, Shiprocket
the three Indian customers on Snowflake’s own customer pages and YouTube channel
MFA for every user by Oct 2026
password-only sign-in is being retired; JDBC driver flaws were fixed in 3.22.0 and 3.23.1, per public advisories
The company in six figures
See the platform, hear the pitch
Snowflake: The Platform For The AI Era
An October 2025 film setting out the one-platform pitch for data and AI; a brand piece, not a demo.
Snowflake Summit 2026 Opening Keynote With Sridhar Ramaswamy And Daniela Amodei
The June 2026 Summit opening, the event at which Cortex Code and Snowflake Intelligence took the names CoCo and CoWork.
Shiprocket Democratizes E-Commerce With Snowflake
A July 2024 story from Shiprocket, one of the three Indian customers Snowflake names on its own channel and pages.
Where Snowflake sits — the grids
Two company-level views you won’t find on any vendor site — tap any dot for the rationale. The category-level grid lives on the product page.
Snowflake Across Its Solution Areas
Each dot is a Snowflake solution area: competitive position vs category momentum.
The core: published credit prices, four editions and two Indian regions at US East rates, with Cortex AI, Snowpark and Openflow on the same credits.
Published Price Detail × India Hosting
How much of the bill each data platform lets you work out from public prices vs how clearly it documents hosting in India.
Per-credit prices, storage and egress all published by region, and Mumbai and Pune charge the same as US East.
Positions are TechBag’s illustrative synthesis of public review-platform standings and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
New to this? Learn it properly.
Zero-jargon starting points, in reading order. Each links into the deep education on the product page.
Where should you start with Snowflake?
Answer three questions; we’ll point you at the right starting product. No email required — this isn’t that kind of quiz.
1. What problem is forcing the decision?
2. Do you already run Snowflake?
3. Who will own it?
One platform, five pages
The AI Data Cloud is the platform; Postgres, Observe, CoCo and CoWork are the four other products, and everything else is a feature.
Read →Credits, sizes and editions
A credit buys nothing on its own until you pick a warehouse size: XS uses one an hour, and every step up doubles the burn.
Read →Two agents, new names
Cortex Code is now Snowflake CoCo and Snowflake Intelligence is now CoWork; videos and quotes from before June 2026 use the old names.
Read →Which need an account?
Observe runs without a Snowflake account and CoCo has a standalone CLI; Postgres and CoWork live inside a Snowflake account.
Read →MFA before service users break
Password-only sign-in ends in October 2026. Move pipelines and service users to key-pair, OAuth or tokens before they stop working.
Read →Where Snowflake fits in DevOps
The DevOps category groups databases, observability and developer tools, the three areas four of Snowflake’s products compete in.
Read →The acronym decoder
Every term on these pages, in one place- Credit
- Snowflake’s billing unit; the price per credit depends on edition and region.
- Virtual warehouse
- A compute cluster sized XS to 6XL that burns credits only while it runs.
- AI credit
- The separate meter for Cortex models and agents, priced per million tokens.
- Edition
- Standard, Enterprise, Business Critical or VPS; each raises the credit price.
- Capacity
- Credits bought up front on contract, in place of on-demand billing in arrears.
- Gen2 warehouse
- Newer compute that uses 1.35 credits an hour at XS on AWS, 1.25 on Azure.
- Cortex AI
- Snowflake’s in-account AI functions, search, analyst and agent services.
- Horizon Catalog
- The governance layer included with the platform at no extra licence.
- Apache Iceberg
- An open table format; Observe stores telemetry in it on a lakehouse.
- OpenTelemetry
- The open standard for logs, metrics and traces that Observe ingests natively.
- Tri-Secret Secure
- A security option in Business Critical that Standard and Enterprise lack.
- VPS
- Virtual Private Snowflake: Business Critical in a fully separate environment.
Buy it like you’ve done this before
The procurement playbook TechBag runs with IT buyers — steps, licensing cheat-sheet, and the pitfalls that cost quarters.
Pick the region first
Choose AWS Mumbai or Azure Central India (Pune) before anything else. Both charge US East prices, and there is no Google Cloud region in India.
Choose the edition
Standard at $2 a credit suits most first projects; Enterprise brings multi-cluster compute; Business Critical, aimed at regulated industries, brings Tri-Secret Secure and DR.
Size the warehouses
Turn credits into rupees per hour by naming sizes: XS is one credit an hour and each size doubles it. Set auto-suspend and resource monitors from day one.
Budget the AI meter apart
Cortex, CoCo and CoWork bill tokens in AI credits, not warehouse credits. Model choice changes that bill sharply, so cap it separately.
Finish the MFA move
Password-only sign-in ends in October 2026. Move every service user and pipeline to key-pair, OAuth or programmatic tokens before it breaks.
Get it priced in rupees
Snowflake lists prices in USD only. TechBag sizes credits, storage and the AI meter, compares on-demand with Capacity, and quotes the total in INR with GST.
The licensing cheat-sheet
| Product | Licensing model | How you enter | Best for |
|---|---|---|---|
| AI Data Cloud | Credits, on demand or Capacity · $2, $3, $4 or $6 by edition in Mumbai and Pune · storage per TB a month | $2 a credit, Standard | Analytics and AI platform |
| Snowflake Postgres | Platform credits per instance-hour by size, doubled for HA · storage about $118 per TB a month | Credits at your edition rate | Managed transactional Postgres |
| Observe | Committed-ingest subscription · per GiB for logs and traces, per DPM for metrics · 30 days retained | Logs from $0.49 per GiB | Logs, metrics and traces |
| CoCo | Tokens in AI credits inside an account · standalone CLI subscription with no published price | Token-metered | Data engineering code |
| CoWork | Tokens in AI credits for the underlying Cortex calls · needs a Snowflake account | Token-metered | Questions from business users |
Snowflake publishes its prices: credits cost $2, $3, $4 or $6 by edition in Mumbai and Pune, the same as US East, and an XS warehouse uses one credit an hour. Cortex AI is a separate AI-credit meter and Observe has its own per-GiB list. TechBag turns it into an INR quote with GST.
Five pitfalls that cost buyers quarters
Reading a credit as an hourly price
$2 is per credit, not per hour. An XS warehouse burns one credit an hour and an XL sixteen, so the size you leave running sets the bill.
Forgetting the AI meter
Cortex models and agents are billed in AI credits per million tokens, apart from warehouse credits. A capacity contract for compute does not cap them.
Pricing Postgres like analytic storage
Snowflake Postgres storage costs about $118 per TB a month in Mumbai, five times the $23 analytic rate, and high availability doubles it again.
Leaving service users on passwords
MFA enforcement for every user completes in October 2026. Pipelines that sign in with a password alone will fail until they move to key-pair or OAuth.
Counting press lists as customers
Only Urban Company, Piramal Finance and Shiprocket appear on Snowflake’s own pages; other Indian names in the press are reports, not references.
The evaluation kit
Each intel page carries an 8-question vendor checklist and a value calculator:
Skip the homework entirely
Bring your requirements and current tool bills — a TechBag advisor models the whole decision for you.
Book a discovery call →The forces shaping this market
Four trends with momentum scores (TechBag’s read of analyst and market signals) — and what each means for your next decision.
Category momentum — estimated market growth
Illustrative CAGR synthesis**TechBag’s illustrative estimate, not a quoted analyst figure. The takeaway: buyers want AI agents working on the data they already govern — which is why Snowflake now sells CoCo and CoWork beside its platform, and added Postgres and Observe.
Agents that read governed data
CoCo passed 9,100 accounts and CoWork reached 5,800 by the quarter to July 2026, both under names given that June.
What it means for you
Ask how an agent inherits row and role permissions before letting it near production data.
Transactions beside analytics
Snowflake Postgres became generally available on 24 February 2026 in versions 16 to 18, including Mumbai and Pune.
What it means for you
Compare its storage rate with your current Postgres host before moving a busy database.
Observability on open storage
Snowflake bought Observe in February 2026; it keeps telemetry in Apache Iceberg and ingests OpenTelemetry natively.
What it means for you
Check whether a log platform lets you keep and query telemetry in an open format.
Passwords leaving data platforms
Snowflake’s MFA rollout reaches every user between August and October 2026, after starting with Snowsight sign-ins.
What it means for you
Inventory every service account and connector that still signs in with a password.
Questions buyers ask about Snowflake
Ready to shortlist Snowflake?
Open any of the five intel pages for the deep dive, or let a TechBag advisor build the case with you — the edition and warehouse sizes, Mumbai or Pune, the AI-credit budget and on-demand or Capacity, quotes, trials, GST invoicing and lifecycle support included.
Stats, positions and figures are illustrative syntheses of public materials; verify before purchase.