2 of 5 heatmap tools are free at 10,000 sessions; the others charge US$72–109 a month
What Clarity, Contentsquare (ex-Hotjar), Lucky Orange, Crazy Egg and Mouseflow charge a 10,000-session site, what the free plans leave out, and the DPDP view. September 2026.
The 2023 version of this piece explained what click, scroll and mouse-movement maps show and named Hotjar, Crazy Egg, Lucky Orange and Mouseflow. The question a marketer actually brings is narrower: for a site of our size, what does it cost to see where people click and how far they scroll, and is the free option good enough? We read five vendors’ pricing pages for a site with 10,000 sessions a month.
01Two free, three from US$72 a month
Two of five heatmap tools cover a 10,000-session site free; the paid three cost US$72 to US$109 a month
US$ list price a month, cheapest plan covering 10,000 monthly sessions, annual billing, 2026
Source: Vendor pricing pages (Contentsquare, Lucky Orange, Crazy Egg and Mouseflow via Internet Archive copies of September, July and August 2026); Microsoft Clarity FAQ · as of 30 September 2026 · Crazy Egg meters pageviews: its Starter plan's 5,000 cannot cover 10,000 sessions, so Plus (150,000 pageviews) is the floor
Clarity is free with no traffic limit and keeps recordings for 30 days; each heatmap is capped at 100,000 page views.1 Hotjar’s pricing page has redirected to Contentsquare’s since March 2026, where the free plan covers 200,000 sessions a month with one month of data, and replays capture 5% of sessions up to 10,000; Growth starts at US$49 a month.2 Lucky Orange’s Grow plan is US$72 a month billed annually for 10,000 sessions.3 Crazy Egg’s Plus is US$99 a month billed annually.4 Mouseflow’s free plan stops at 500 sessions, so Advanced, at US$109 billed annually, is the first tier above 10,000.5
02Buying it in India
All five price in US dollars; through a reseller the invoice carries 18% GST. At an indicative ₹83 to the dollar, Mouseflow Advanced is about ₹9,050 a month before GST, TechBag arithmetic rather than a quote. The bigger question is the data. A session replay records what a visitor typed and tapped, which is personal data under the DPDP Act; the Rules notified on 13 November 2025 bring the substantive duties into force on 13 May 2027.6 Clarity stores data in Microsoft Azure and enforces consent signals only for visitors from the EEA, the UK and Switzerland, so an Indian site must wire consent and masking itself.1 Product teams that want replay inside their analytics should read Mixpanel Session Replay, which offers India data residency.7
Sources
- Microsoft Learn, Clarity FAQ (free forever, no traffic limits; recordings kept 30 days; 100,000 page views per heatmap; data in Azure; consent enforcement for EEA, UK and Switzerland) — undated page
- Contentsquare pricing (Free: 200k sessions, 1 month data access, replays 5% of sessions up to 10k; Growth US$49), Internet Archive copy; hotjar.com/pricing redirects here — 21 September 2026
- Lucky Orange pricing (Build US$32, 3,500 sessions; Grow US$72, 10,000 sessions; paid annually; 7-day trial), Internet Archive copy — 12 July 2026
- Crazy Egg pricing (Starter US$29, 5,000 pageviews; Plus US$99, 150,000 pageviews and 1,000 recordings; billed annually), Internet Archive copy — 22 August 2026
- Mouseflow pricing (Free 500 sessions; Essential US$25, 5,000; Advanced US$109, 25,000; annual, or US$39 and US$149 monthly), Internet Archive copy — 28 August 2026
- Digital Personal Data Protection Rules, 2025: notification and phased commencement — notified 13 November 2025
- TechBag, Mixpanel Session Replay & Heatmaps intel page (US, EU and India data residency; heatmaps added 2024) — undated page
Disclosure. TechBag is a software reseller: it earns a margin when a reader buys through it, including from vendors named here. The analysis is TechBag’s own; no vendor paid for or saw this piece before publication. Facts are labelled reported, TechBag count or our view.
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