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5 of 10 idea-management tools print a price; a ten-seat pilot runs US$0 to US$390

What ten idea-management vendors’ pricing pages showed in September 2026: who publishes a figure, what a ten-seat pilot costs, and which seat you actually pay for.

By TechBag

· 3 min read · Facts checked September 2026

Illustration: The TechBag Journal

The original version of this piece explained what idea-management software is and listed questions to ask a vendor. It never named a price. The question an Indian buyer actually asks is simpler: if 300 employees submit ideas and ten people sort them, what does that cost, and which of the two kinds of product under this label do we need? We read ten vendors’ pricing pages to answer it.

01Two markets share one name, and only one publishes a price

The first market is the product team’s idea portal: customers and colleagues post requests and vote, and a product manager scores them. Aha! Ideas, Jira Product Discovery, Productboard, Canny and Ideanote live here. The second is the enterprise innovation suite: campaigns, stage-gates and evaluator panels, sold to an innovation office. IdeaScale, Brightidea, Wazoku, Qmarkets and HYPE live there; HYPE absorbed Planbox in a merger announced on 27 February 2024.11

A ten-seat idea-management pilot costs nothing to US$390 a month, and the gap is the paid seat, not the feature list

USD list price per month for ten paid seats, lowest published plan that covers them, September 2026

Aha! Ideas 10 users at US$39US$390
Jira Product Discovery 10 creators at US$10.50; contributors freeUS$105
HYPE Boards Basic flat; 10 users, 2 boards; ex VATUS$79
Canny Pro flat; 10 managers; billed yearlyUS$79
Ideanote Free free to 10 users; Scale is US$6 a userUS$0
Table view
Value (US$)
Aha! Ideas390
Jira Product Discovery105
HYPE Boards Basic79
Canny Pro79
Ideanote Free0

Source: Vendor pricing pages: Aha!, Atlassian, HYPE Boards, Canny, Ideanote; TechBag arithmetic · as of 30 September 2026 · HYPE Boards Basic and Canny Pro are flat plans that include 10 seats; the other three are per seat

The spread is about who the vendor counts. Aha! charges for every user and raises prices 3% a year by policy.1 Atlassian charges only for creators; colleagues who post and vote are free contributors.2 Canny counts tracked end-users and managers separately, so a 300-person company may land on its custom-priced Business plan.5 Productboard prices per maker and does not show the figure.6

02Which kind to buy

If the ideas come from customers or a product team, buy from the published half: Jira Product Discovery if Jira is already in the building, Ideanote if not and the group is under 50, Aha! only if its roadmap tool is coming anyway, since Aha! Roadmaps at US$59 a user includes Ideas Essentials.1 If the brief is a company-wide programme in which finance, HR and operations staff submit and a committee funds, the quote-only suites are what you are buying: Qmarkets tiers by named users and adds a setup fee, and Wazoku uses no pricing table.8 9 The lever you hold there is the named-user count.

03Buying it in India

None of the ten publishes a rupee price: expect a dollar card charge or a reseller invoice with 18% GST. At an indicative ₹83 to the dollar the ten-seat Aha! pilot is about ₹32,400 a month before GST and the Jira one about ₹8,700, TechBag arithmetic rather than quotes. A portal holding employees’ and customers’ names, votes and comments processes personal data under the DPDP Act; the Rules notified on 13 November 2025 bring the security-safeguards duty into force on 13 May 2027.12 Only Ideanote prices a data-residency option, as a paid add-on through sales.3 Ask where the ideas are stored before the pilot.

Sources

  1. Aha! pricing (Ideas from US$39 a user a month; Roadmaps from US$59 including Ideas Essentials; 3% annual increase) — undated page
  2. Atlassian, Jira Product Discovery pricing (Free for 3 creators; Standard US$10.50, Premium US$26.25 per creator a month; contributors free) — undated page
  3. Ideanote pricing (Free to 10 users; Scale US$6 a user a month yearly, to 50 users; data residency a paid add-on via sales) — undated page
  4. HYPE Boards (formerly Viima) pricing (Basic US$79 a month, 10 users, 2 boards, billed annually; prices exclude VAT) — undated page
  5. Canny pricing (Free: 25 tracked users, 5 managers; Pro from US$79 a month billed yearly, 10 managers; Business custom) — undated page
  6. Productboard pricing (Business by demo request; no figure shown) — undated page
  7. IdeaScale pricing (demo and sales contact only) — undated page
  8. Qmarkets pricing (Core and Enterprise tiers by named users, Get a Quote; annual licence plus setup fee) — undated page
  9. Wazoku pricing (packages; no pricing table, proposal on request) — undated page
  10. Brightidea home page (Request Demo; no pricing page) — undated page
  11. HYPE Innovation, HYPE Innovation acquires Planbox — 27 February 2024
  12. Digital Personal Data Protection Rules, 2025: notification and phased commencement (Rule 6 safeguards from 13 May 2027) — notified 13 November 2025

Disclosure. TechBag is a software reseller: it earns a margin when a reader buys through it, including from vendors named here. The analysis is TechBag’s own; no vendor paid for or saw this piece before publication. Facts are labelled reported, TechBag count or our view.

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