SaaS & business softwareAnalysis
W3Techs CMS share for the ten platforms this blog named in 2023, Patchstack's 2024 and 2025 WordPress flaw counts and entry prices, read for an Indian buyer as of September 2026.
In April 2023 this blog published a list of ten CMS platforms, WordPress to Umbraco, with a paragraph of praise for each and five factors to weigh: ease of use, customisability, scalability, security and support. The question a reader was asking then is the one an Indian marketing or IT head still asks: which system should run the company website? Three and a half years on, the useful answer is not a ranking. It is that the list split into two camps, platforms you host and patch yourself and platforms someone else hosts and patches for you, and that the second camp has been winning while the first camp’s patch queue has grown.
W3Techs reports each CMS’s share among the websites in its survey whose CMS it can identify. On its 1 January snapshots, WordPress fell from a peak of 65.2% in 2022 to 63.7% in 2023 and 60.2% in 2026. Over the same three years from the original post, Shopify rose from 5.7% to 7.0%, Wix from 3.6% to 5.8% and Squarespace from 3.0% to 3.4%, while Joomla slid from 2.7% to 1.9% and Drupal from 1.8% to 1.1%.1
Wix now runs more CMS sites than Joomla and Drupal combined; in 2019 it ran a fifth as many
Share of websites with an identified CMS, W3Techs snapshot on 1 January of each year, 2019 to 2026, %
% of sites with an identified CMS
| Shopify | Wix | Joomla | Drupal | |
|---|---|---|---|---|
| 2019 | 2.6 | 1.8 | 5.4 | 3.5 |
| 2020 | 3.4 | 2.3 | 4.6 | 3 |
| 2021 | 5.2 | 2.4 | 3.6 | 2.5 |
| 2022 | 6.6 | 2.9 | 2.6 | 2 |
| 2023 | 5.7 | 3.6 | 2.7 | 1.8 |
| 2024 | 6 | 3.8 | 2.5 | 1.6 |
| 2025 | 6.7 | 4.6 | 2.2 | 1.3 |
| 2026 | 7 | 5.8 | 1.9 | 1.1 |
Source: W3Techs, historical yearly trends in CMS usage · as of 1 January 2026
Four of the 2023 ten, Magento, Ghost, Sitecore and Umbraco, do not appear among the systems W3Techs charts by year, which tells you something too: they are specialist tools for a store, a publication or a large enterprise build, not general answers to “we need a website”. Magento is now sold as Adobe Commerce, and Sitecore and Umbraco are usually bought as part of a partner-led build.
WordPress’s own number deserves a careful reading. A fall from 63.7% to 60.2% of CMS-run sites is small in points and large in sites, and it is not a verdict on the software. WordPress still runs three in five CMS sites, and managed WordPress hosting blurs the line between the two camps. What the chart does show is where new sites go: to products that bundle hosting, templates, security fixes and a payment page into one monthly bill.1
“Security” was one of the five factors in 2023, stated as “strong security measures”. The numbers since make it more specific. Patchstack, which runs a vulnerability database and bug-bounty programme for WordPress, counted 7,966 new vulnerabilities in the WordPress ecosystem in 2024, 96% of them in plugins, 4% in themes and seven in core; a third were not fixed by the time they were made public.2 Its 2025 count was 11,334, up 42%: 91% in plugins, 9% in themes, six in core, and 46% unfixed at public disclosure.3
New WordPress-ecosystem flaws rose 42% in a year, and those unpatched at disclosure roughly doubled
New vulnerabilities logged by Patchstack, and those not fixed by public disclosure, calendar 2024 and 2025
| 2024 | 2025 | Change | |
|---|---|---|---|
| New vulnerabilities | 7,966 | 11,334 | 42% |
| Not fixed at disclosure | 2,629 | 5,214 | 98% |
Source: Patchstack, State of WordPress Security in 2025 and in 2026; unfixed counts are TechBag arithmetic from Patchstack's percentages · as of 25 February 2026 · unfixed = 33% of 7,966 and 46% of 11,334, rounded
Two further lines in the 2025 report matter to a buyer. Patchstack rated 1,966 of the year’s flaws, 17%, as highly exploitable, the kind used in automated mass attacks, and that count rose 113% on the year. And paid “premium” plugins and themes were not safer: they produced 29% of valid reports, three-quarters of them exploitable.3
The practical reading for a self-hosted site is about counts and speed. Every plugin you add is a supplier whose fixes you must apply; automatic updates for minor releases close most of the window, but only if someone checks that they ran and that the site still works afterwards. A plugin that has not shipped an update in a year is a liability whatever its rating, because nearly half of 2025’s flaws were public before a fix existed.3 The cheapest control is the shortest plugin list the site can live with.
Drupal and Joomla do not escape the arithmetic; they simply have smaller plugin markets. What they add is version risk. Drupal 7 lost security support on 5 January 2025.4 Any site still on it is now unpatched by definition, whatever the plugin count.
The hosted builders sell exactly what the patch chart describes: someone else applies the fixes. Their entry plans are cheap enough that the comparison is with an hour of a developer’s time a month, not with the open-source licence, which is free. WordPress.com, the hosted service from WordPress’s parent company, lists a Personal plan at US$4 a month billed annually and Business at US$25.5 Squarespace shows Indian visitors rupee prices, from ₹630 a month billed annually for Basic, which carries a 2% fee on store sales.6 Ghost(Pro), the publishing platform from the 2023 list, starts at US$18 a month for one staff user.7
A hosted site starts at the price of a team lunch; the open-source licence is free but the patching is not
Cheapest paid plan, per month billed annually, as printed on each vendor's pricing page, 2026
US$4
WordPress.com Personal, a month
WordPress.com pricing
₹630
Squarespace Basic, a month, 2% store fee
Squarespace pricing (India)
US$18
Ghost(Pro) Starter, one staff user
Ghost pricing
₹0
WordPress.org, Drupal, Joomla licence; hosting and patching extra
open-source licences
Source: WordPress.com, Squarespace and Ghost pricing pages · as of 30 September 2026 · Squarespace shows INR to Indian visitors; the others list USD
The hosted plans have their own limits, and they are worth reading before the first page is built. Entry tiers cap what you can install or customise, store plans add a transaction fee on sales until you move up a tier, and every builder decides which exports it supports. None of that is a reason to self-host a five-page company site; all of it is a reason to choose the tier on the features you will need in a year, not the ones you need at launch.
The enterprise end of the 2023 list, Sitecore and Adobe’s experience platform, is a different purchase: a digital-experience suite sold on a project quote with personalisation, analytics and commerce modules. TechBag scopes those for Indian buyers on the Adobe Experience Cloud page; for a marketing team that wants CMS pages wired into its CRM, HubSpot Content Hub is the middle path.
The 2023 factors were sound but unmeasurable. These are the questions we would put to any CMS shortlist now, each with an answer you can check.
For a self-hosted estate, a web-application scanner closes the gap between “a plugin fix exists” and “we know we are running the vulnerable version”. TechBag’s vulnerability management guide lists the scanners that test web applications and APIs as well as servers.
Sources
Disclosure. TechBag is a software reseller: it earns a margin when a reader buys through it, including from vendors named here. The analysis is TechBag’s own; no vendor paid for or saw this piece before publication. Facts are labelled reported, TechBag count or our view.